#1 Viewed Video for GoDaddy on YouTube w/ 7+ million views... Currently wrapping up an experimental movie regarding brands, copyright, and why net neutrality matters for artists...
Not only has my GoDaddy video become the most viewed YouTube video for their brand, but it was successfully reposted on an unknown channel that generated over 3 million views in under 6 months (2014). My online video marketing success also goes all the way back to the Pre-YouTube era, generating millions of views as a teenager with zero marketing dollars. Now with a degree in Business & Entrepreneurship, I'm very knowledgeable in integrating brand objects in marketing strategies.
As a seasoned entrepreneur with a decade of experience across a handful of ventures throughout the evolution of the Internet, I can provide unique insight Internet and video based startups and companies.
depends on the market, so it's IMPOSSIBLE to advise the correct approach/choice in this question. However, I'd lean towards a desktop/web app for anything that is trying to accomplish 'platform' level mechanics.... most noobs will use the term platform and app interchangeably but there is a huge difference: platforms are designed for OTHER COMPANIES/brands/power-users to BUILD FUNCTIONALITY on top of/extend the use for their specific purposes... TWITTER is a platform. "an app to buy/sell stuff in X new way or Y speciality or Z local/geographic market" is just an app that is trying to say it's cool by calling itself a platform because there's type major types of uses & 'transactions' involved.... a CHATROOM is an app... TWITTER is a platform. Hope that helps.
You could also consider sending the data directly to Google Analytics if you are already familiar/using the platform; the API might help you correlate data with website visitors, but this is a really ambiguous question without more information than 'hardware used in venues/real world events'... if there's no direct internet access available to be wired to the machine, you could easily give it a mobile-data card with the cell services that let you share data plans to multiple devices.
ughh this is a big hairy question for many businesses and from past experience consulting, it's going entirely succeed/fail based on your specific business & it's existing operational behavior / employees comfort level in adopting new tools. Integrating across existing software/tools is always the problem here, and is almost what kills every effort in improving one's business systems(sales/biz-dev optimization in your case); There's so many team/project management services online it'd be pointless to list without knowing more about your existing systems & business size/stage with employees. HOWEVER, to end on your point of 'value for the business' as opposed to the bias raw REVENUE creation being attributed to each employee: sounds like you want/need a simplified way of logging events in which are abstract in value but could at the end of say each week/month be reviewed/curated/compiled into understanding metrics/tags/categories for a manager/CEO to review within each department/employee/manager... quantification is what really hurts this as all businesses are complex in their own specific value offer/delivery, so all I can think of to end on is: let each level of management comment/tag/note their own interpretation of the 'quantified or tagged' value be it $10, 10k, or satisified customer, repeat buyer, new bizness market identified, marketing opportunity identified, social media result(hearts, likes, retweets, etc); Hope that helps