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Clarity

Clodagh Higgins

Sligo, Ireland

I am a Digital Agency Director, Consultant & Coach with the Growit Group based in Ireland and work globally. An ex-HubSpotter, I worked with over 500+ agencies around the world, helping them in the areas of sales, marketing, services, scaling and growth in their businesses so that they can deliver exceptional results for their clients.

I am the author of a book called The Happy & Healthy Digital Agency & host a podcast called - Agency Life.

When I am not helping agency owners I am Powerlifting and building my retreat Isleen Cottage.

$1.67/min

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Digital Marketing Social Media Social Media Marketing Online Marketing Blogging Marketing Strategy Online Advertising Facebook SEM Search Engine Positioning

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Digital Agency Coach & Consultant

I have been coaching business owners of all ages in countries all over the world how to improve the performance of their business teams so they can achieve their personal and professional goals. My background is working in the Digital Agency industry as that is my experience however I have also coached and mentored people in software technology companies to help them realise their career goals. Since 2017 I have been representing my country internationally as a powerlifter holding a National Bench Press record and World Strict Curl Record.

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Clodagh Higgins answered

Will my new marketing service grow faster if I specialize in a single service or offer a broad range of services?

Hello,
You should specialise in getting results for your clients. What are their problems that they are coming to you with?
Digital Marketing Services is something that clients understand now and it covers many topics that from blogging to SEO as you know.
What are their goals? Who are their buyers? If they have a B2B product or service then Instagram will not make sense. Focus on the client, their buyer persona, their issues, their sales results and tailor a plan to resolve each problem step by step as it lines up in a complete Digital Marketing Strategy.
Let me know if this helps or if you have any more questions.
Thank you
Clodagh

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Member since July 2014