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Clarity

Clodagh Higgins

Dublin, Ireland.

I consult to Digital Media Agencies on how to market, sell, service and scale for success. I have worked with over 250 Inbound Marketing agencies worldwide advising them on how to leverage Inbound marketing and sales strategies for their own businesses and those of their clients. I have a corporate sales and marketing background working in sales roles in Sony & Dell in Ireland, United Kingdom & Australia.

$1.67/min

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Inbound Marketing Strategies for Agencies

I advice over 60 Digital Media Agencies, in Europe, Australia, New Zealand & Asia on Inbound Marketing Strategies. I have a corporate background working in sales roles in Sony & Dell in Ireland, United Kingdom & Australia.

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Clodagh Higgins answered

Will my new marketing service grow faster if I specialize in a single service or offer a broad range of services?

Hello,
You should specialise in getting results for your clients. What are their problems that they are coming to you with?
Digital Marketing Services is something that clients understand now and it covers many topics that from blogging to SEO as you know.
What are their goals? Who are their buyers? If they have a B2B product or service then Instagram will not make sense. Focus on the client, their buyer persona, their issues, their sales results and tailor a plan to resolve each problem step by step as it lines up in a complete Digital Marketing Strategy.
Let me know if this helps or if you have any more questions.
Thank you
Clodagh

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Member since July 2014