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Expert
MenuChristopher Marino International Business Development and Strategy
Offers companies the ability to leverage over 20 years of international trade experience in strategy and planning, market entry & expansion, market research and export management.
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CM$6.67/min per minuteNew ArrivalInternational Business Strategy, Planning and Development for ManufacturersChristopher Marino • Redondo Beach, CaliforniaCreated 10 years ago in Business / Getting StartedChristopher Marino is Founder and Managing Director of Fallingwater Consulting Group, an advisory firm based in Southern California that helps manufacturing companies with international business development and strategy. Chris brings more than 20 years of global executive, sales and management experience to his clients. Prior to launching his consulting business, he served as Vice President of Strategic Accounts for Pelican Products, a leading manufacturer of flashlights, portable lighting systems and technical packaging products used in a variety of professional and consumer market segments. Prior to that role, he served as Managing Director of their Europe, Middle East & Africa operations based in Barcelona, Spain, as well as International Sales Manager for Asia & Latin America. Chris has also served in several business development and export sales management positions at companies that include Meade Instruments, Procom Technology and Instrument Specialties. The professional organizations he is involved with include the District Export Council of Southern California, Institute of Management Consultants, International Executive Resources Group and National Association of Small Business International Trade Educators, where he serves on the CGBP Governance Council. Chris holds a Bachelor’s Degree in Business Administration from California State University, Fullerton, and has language abilities in English, Spanish and French.Christopher Marino Redondo Beach, CaliforniaNew Arrival
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Congratulations on your successful first year!
Here are some suggestions I can offer:
1. Focus on where you can add the most value to your targeted clients and promote what sets your organization uniquely apart from the competition. For example, India country market + social media marketing + specific market segment expertise will enable you to target potential clients more effectively than a broad approach where your message will get lost in the noise.
2. Reach out to the foreign government entities that have a presence in India and are helping foreign companies do business there. For example, the U.S. Department of Commerce has offices throughout India and these offices exist to help U.S. companies do business in India. The DOC looks for qualified local companies with expertise that can help U.S. companies coming to India. Contact them to find out how to become engaged in that process. The same is true for the UK, Singapore, and other country organizations.
3. Similarly, reach out the the India country representatives based in the U.S. (and other countries where you wish to do business). These are usually based in Washington DC or New York, with affiliate offices around the States.
Hope these suggestions help and best wishes for another great year!


Several suggestions:
1. Utilize localized language on your site and in advertising. For example, "flashlight" is a word used in the USA, but "torch" is what is used in the UK and many other countries for the same product. Non-USA users may search for products in their own language, so identify the key words that apply to your product or service, make sure you have the correct translation/context and implement into your website and advertising.
2. Look at securing url's that are appropriate for the country(ies) you are targeting. For example, if your current address is xyzcompany.com, and you are targeting France, look to secure xyzcompany.fr as well.
3. Look to obtain visibility in search engines and databanks that are frequented by the country(ies) you are targeting. In the USA, for example, many organizations look to Hoovers for private company information. In Europe, Kompass may be the better resource in which to be found.
Just a few suggestions - hope they help!
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