Startup founder, small business owner, retired hotelier, and project manager with 9+ years of customer facing experience. Also: geek, alpine race coach, lover of great beer, and hooked on digital marketing.
Smith Travel Research (STR.com) has an array of reports and resources that provide insight into hotel industry metrics. There are roughly 7 type of market segments, defining what segment you want to look at will inform what type of metrics you need to look at.
Matt Knight was right on with recommending that you use RevPAR, ADR, and Occupancy history + projections; they are the industry's leading indicators for overall health of property.
I was a hotelier for 9 years and worked with an array of companies at properties across the United States at a 3, 4, and 5 star level. If you have any questions I'd be happy to help.
Chris
I hired Chris to create my company website and he did it quickly and with a lot of creativity and within budget. Great guy to work with.
Chris is innovative and a great leader. I look forward to seeing his company grow.
Chris is brilliant and a gracious host whether it is an internal or external customer. He is an exceptional team member and on the cutting edge of all things technology. He has a great mind and will help any organization move into the future.
During my 18 year career as a corporate meeting professional, I have had the opportunity to work with hundreds of Conference Service Managers around the world. My interaction with Chris was beyond compare. His prompt attention to detail combined with his ability to make out of the box recommendations for my program, created a flawless event for my attendees. I cannot wait to take another program to The Greenbrier and my contract will specify that Chris MUST be my CSM!
Chris's dedication to service and details is HUGE. He anticipates and understands the needs of customers and works tirelessly to provide for those needs. He was one of the best people I have ever worked with.
Working with Chris at Nemacolin Woodlands was a great experience. He always had a great attitude and was open for suggestions on improving our hiring and orientation practices. He was always courteous, personable, and had a great teamwork attitude. I never worried after hiring a new employee under Chris he truly was a great manager that took care of his employees.
It is a pleasure to recommend Chris Roffe to any meeting planner. He provided superlative service before, during, and after our multi-day meeting at The Greenbrier. He was attentive, attuned to our group's needs, made excellent recommendations, and provided service "above and beyond" our expectations. Chris exhibited enthusiasm and passion every time we spoke or met, and working with him was a pleasure. With his quick responses, expertise, and follow through, he made my job easy. I expect to return to The Greenbrier, and hope to work with Chris Roffe again.
Chris's attention to detail ensured his group would have a seamless event. Chris has a very professional demeanor. Any task at hand when given to Chris, one can be confident that it will get done, usually exceeding expectations. Chris would be an asset to your team.
Chris is a hard-working, detail oriented individual who works well with others to achieve the meeting objectives of the group clients under his care.
