Extensive sales and marketing experience in Canada and the US, focus on contractors and the construction industry. Both product and services marketing prowess. Partner at DigitalSideGigs.com, internet & social media expert
My background starts with marketing management in the heavy equipment industry in Western Canada. Promoting not just products but service as well. Following that I successfully launched a marketing strategy for an underground infrastructure firm. For the past 3 years I've been lending my expertise to a contractor focused, commercial insurance brokerage, based in Southern California and selling in 48 states. My passion is marketing and my expertise is the construction, oil/gas, agriculture and other related industries. I'm also a partner at Digital Side Gigs - a website focused on rating, ranking and recommending the best work-from-home opportunities on the internet.
Most everything has been covered in previous responses, but one thing our insurance brokerage does is offer incentives to our agents for referring a positive google review. As soon as we implemented the program our staff all started calling their best clients asking for positive reviews. We went from having 3 reviews to 65 in a week or so. You'll pay out a bonus to your employees but the improvement to your online reputation and incremental revenue growth will make it well worth it.
