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Don't Create Content; Create a Narrative.
Created 11 years ago in Sales & Marketing / Copywriting

Content is a crucial user interface element, but most projects treat it as an afterthought. If content truly were king, we wouldn't spend six weeks designing with "Lorem Ipsum" and the two days before launch frantically copying and pasting text into WordPress?
Even though I'm primarily a visual designer, I'm also a writer. I approach every design project from a content-centric perspective. I can help you create content templates to enable a consistent voice; audit your existing content to make sure it's accurately reflecting your brand vision, values, voice and positioning; and help you edit and prioritize your content to engage and delight your readers.
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Reviews (10)
good call, straight forward information, duke
Source: Clarity Duke Mills Aug 27, 2014Chris is not only a great designer, but great at sharing her knowledge with engaged audiences. I had the pleasure of attending one of her presentations at WordCamp Chicago, and it was packed with great theoretical knowledge as well as practical tools people can use to get the job done.
Source: LinkedIn Michelle Schulp Feb 28, 2014Chris is the definition of thoughtful design!
Chris has been evangelizing brand first in the WordPress world for quite some time, and there's no one better to do so.
She is detail oriented and has built strong process to build wonderful brands and user experiences.
I would recommend Chris in large and small scale projects, and i look forward to working with her across my various projects.
All the best!
Source: LinkedIn private private Feb 28, 2014Chris is an engaging, knowledgable, and friendly speaker. She possess the talent to project visually and verbally her informative concepts to attending listeners. Her keen observations on a chosen subject matter (for example, her WordCamp speech on "Agile WordPress Design Process") often includes well organized slides and visually stimulating examples. Her artistic talent and logical aptitude compliment her presentation skills beautifully. I'd highly recommend any opportunity to attend or utilize Chris' expertise.
Source: LinkedIn Stephen Carnam Feb 28, 2014Chris was already working at Nextleft when i joined. I found myself more often than not following in her footsteps as she trail-blazed many interesting and creative paths. There is no question in my mind Chris was adept at the things she set her mind to, a valuable member of the Nextleft team and someone who produced work that i found inspiring.
Source: LinkedIn Eric Rhys Taylor Feb 28, 2014I have attended Ms. Ford's speaking engagements multiple times, and can tell you she is in the top 1% of experts in her field. She has a deep knowledge in the world of web, design, mobile design, site architecture, and font strategy. She is very clear and concise. She has revolutionized the outdated web design process. She has perfected working in milestones, and making sure you are involved every step of the way. Unlike the majority in her field that show you the final project, with limited input or direction during the process.
If you are considering hiring Ms. Ford, I would recommend you reach out for a conference call or face-to-face interview, you will not be disappointed.
Robert Griffin
Source: LinkedIn Robert Griffin Feb 28, 2014I was lucky to help hire Chris on the Nextleft team. She was a stand out technician as well as interface artisan. Both hemispheres cooking at all times. Great in brainstorm meetings, and with an open minded approach to specific problem solving. Her ability to evenly balance the Functionality as well as the Brand considerations has always impressed me. She is a strategic asset to both online and offline communications. Her latest work with custom WordPress Theme design and development is a testament to her commitment to the craft.
Source: LinkedIn Vincent Burkhead Feb 28, 2014Chris was a pleasure to work with at NextLeft -- friendly, knowledgeable, and efficient. As I was just starting my career, Chris was easy to learn from -- her best practices for image compression include rules that I follow to this day. If that weren't enough, she (literally, I think) wrote the book on the Genesis framework for WordPress. I wholeheartedly recommend her for any creative or development project.
Source: LinkedIn Robert Palmer Feb 28, 2014Chris has an exceptional eye for great design. Always producing top notch design work that instantly pleases the client. Chris is an absolute pleasure to work with.
Source: LinkedIn Dave Bonds Feb 28, 2014It was a true honor to have Chris speak to the OC WordPress Web Designer's discussion group about professionally managing the creative process. Not only were her slides impeccably designed, Chris also adeptly translated her process into clear, actionable terms that anyone could use to give their clients a better experience. If there were to be a Chris Ford School of Design, I would certainly enroll.
Source: LinkedIn Sarah Wefald Feb 28, 2014the startups.com platform
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