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Clarity

Chris Creech

Durham

Senior strategist at Newfangled. Web marketing consultant. I help businesses utilize marketing automation, email and web content strategy, and google analytics/webmaster tools to generate more qualified leads from their website.
Also a craft beer geek - BJCP beer judge, Cicerone, beer and homebrew educator and writer.

$2.00/min

3 Calls

8 Reviews

24 minutes
Avg. call

Digital Marketing Email Marketing SEO Content Marketing Marketing Automation Google Analytics Content Strategy Website Usability Online Lead Generation

Answers 4
Reviews 8

Answers

Chris Creech answered

Is it legal to take web content from other site and put on yours?

I also cannot speak to the legal aspect, as I am not a lawyer. However, as a web consultant, I have many clients who use similar strategies from product resellers to realtors.

Real Estate has a system for this in place, the "multiple listing service" (MLS) - http://www.mls.com, which allows you to aggregate real estate data from other brokers.

However, one thing to consider in this area is the effectiveness of this strategy. If you are not producing any unique content, but instead only reposting content from other sources, then the search engines could see you as a "content farm" (http://mashable.com/2011/02/25/google-content-farms/).

If you want to show up in search results and bring in traffic to the site, then you will need to be producing some sort of additional unique content of value. Be that in a blog or other info added, you will need a content strategy that goes beyond reposting content from other sites, or the search engines are going to punish you accordingly.

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Web development

Web Scraping

Web Marketing

Chris Creech answered

How do I start a Web-Analysis?

Google Analytics is the best free tool out there for this. Make sure that you are focusing your report on conversions - how many/what percentage of website visitors are taking action (filling out a form, buying a product, etc.).

If you're interested in paying for help, you should check out Moz or HubSpot, but Google Analytics is your best free option for web reporting. They also provide some social reporting - which social networks are driving traffic to the site and which network referrals are leading to the most conversions.

Good luck!

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Web Analytics

Social Media Marketing

Google Analytics

Chris Creech answered

I get the importance of content marketing, but where do you start when you're building a new company to get the ball rolling with limited time/money?

Typically, the easiest starting place is with a focused blog that you contribute new content to frequently. The flipside would be to create one thought-provoking thought leadership piece (whitepaper, ebook, etc.) that you can use to drive traffic to and show your expertise.

Another route is to purchase a highly-targeted email list of people in your target audience and use that list to push content to via email. That would be a quicker way to get a large number of eyes on your content, as opposed to (or in addition to) starting from scratch with a new blog and relying on people to find it via search. But there are some obvious pros and cons of purchasing a list.

That being said, a lot of this will depend on your business and what your goals are. If you're interested in chatting about this, let me know. Newfangled (the company I work for) offers a lot of content marketing consulting, so we can likely get you moving in the right direction.

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Content Strategy

Content Marketing

Online Marketing Strategy

Chris Creech answered

I want to provide my clients with websites that get the best business results. If I only read one book on the subject, what should it be?

Mark O'Brien wrote a great easy read on this exact topic, it's called "A Website that Works" - http://www.newfangled.com/a_website_that_works

This is the philosophy that Newfangled is built upon, so let me know if you're ever interested in partnering with us for consulting or development. Good luck!

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Web Design

Digital Marketing

Online Marketing Strategy

Reviews

Best kind of call - we quickly identified what the problem wasn't - which meant the solution lay outside Chris' area of expertise. Meant that it was a short but inexpensive troubleshooting session!

Andrew McCluskey Source: Clarity

Chris was great - I had 2 specific goals and he delivered on both. I would definitely contact Chris again for more insights to Google Analytics

Andrew McCluskey Source: Clarity

Really great info - got to the point very efficiently as well. Thank you very much! Much appreciated.

Dan Dobos Source: Clarity

I had the pleasure of working with Chris on a daily basis for two years. During that time our focus was two-fold: raise the competitive level of a collegiate athletic team, and build a sustainable non-profit organization to ensure the financial viability of the crew in perpetuity. In a very short time we made measurable gains towards both ends.
Chris is a go-getter. When given a task or goal he pursues it aggressively and intelligently and truly becomes an advocate for the goal he's been assigned. I can say with complete sincerity that Chris would be a valuable asset to any organization he might join.

Jake A. Soberal Source: LinkedIn

Chris excels in forming positive relationships with his clients. This allows him to provide excellent customer service to all clients on a regular basis.

Megan McGinity Source: LinkedIn

Chris does fine work. Chris's duties ranged from managing our website, assisting in apparel design, and creating multi-media (videos/slideshows/etc) for several events (alumni reunions, interest meetings, team banquets). Chris returned polished work on all occasions. Also, Chris shows candor as a presenter and acts professionally and keeps perspective during executive meetings and exchanges with teammates.

Adam Cottrell Source: LinkedIn

At Newfangled, I worked closely with Chris on a daily basis for nearly two years, co-managing web projects and supporting an extensive client roster. What impressed me most about Chris was how even-keeled he remained, even in the most challenging of times. Without fail, he produced excellent work, managed his time effectively, and guided our clients with the wisdom of a project manager far beyond his years of experience. It was a pleasure working with Chris and any company that has him as part of its team will be better for it.

Katie Wiley Source: LinkedIn

Chris is a professional manager who excels at motivating his peers and is goal and deadline oriented.

Megan McGinity Source: LinkedIn

Member since October 2013