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Expert

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Clarity

Carmen Powell

South Africa

I’ve spent the past 5+ years helping brands - tech startups, B2B companies, and eCommerce businesses - build marketing strategies that actually work. Whether it’s paid media, content marketing, or email automation, I know how to create campaigns that drive real results. I’ve managed influencer partnerships, social media growth, and performance marketing. I love finding opportunities to optimise and refine strategies to make the biggest impact.

$2.00/min

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Marketing Digital Marketing Social Media Marketing Email Marketing Community Management Content Strategy Brand Awareness Social Media Marketing Strategy

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Content Marketing Strategy and Optimisation

I help brands develop content strategies that attract, engage, and convert. From blog posts and email campaigns to video content, social media, and podcasts, I advise on what to create, how to structure it, and where to distribute it. Whether you need to build brand awareness, nurture leads, or improve conversions, I’ll guide you in creating a content strategy that drives results.

Email Marketing Strategy and Automation

I help brands develop and optimise email marketing strategies that drive engagement, nurture leads, and increase conversions. Focusing on the full funnel from email sequences and automation flows to segmentation, A/B testing, and deliverability optimisation. I advise on campaign structure, audience targeting, and content strategy to maximise open rates, clicks, and overall performance whether it’s newsletters, drip campaigns, or re-engagement strategies.

Full Funnel Marketing and Brand Strategy

I help brands create strategies that guide customers through every stage of their journey. By aligning your brand’s vision with smart, targeted tactics, I develop plans that build awareness, generate leads, convert prospects, and foster long-term loyalty. I provide clear, actionable advice on content, paid media, email automation, social media, and conversion optimisation - making sure everything works together. With data driving every decision, I design strategies that deliver real results and sustainable growth. Whether you’re launching something new or refining your approach, I’ll integrate all the pieces of your marketing funnel into one strong strategy.

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Member since February 2025