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Expertise
MenuEmail Marketing Strategy and Automation
Created 2 months ago in Sales & Marketing / Email Marketing
I help brands develop and optimise email marketing strategies that drive engagement, nurture leads, and increase conversions. Focusing on the full funnel from email sequences and automation flows to segmentation, A/B testing, and deliverability optimisation. I advise on campaign structure, audience targeting, and content strategy to maximise open rates, clicks, and overall performance whether it’s newsletters, drip campaigns, or re-engagement strategies.
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Carmen Powell
South Africa
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I’ve spent the past 5+ years helping brands - tech startups, B2B companies, and eCommerce businesses - build marketing strategies that actually work. Whether it’s paid media, content marketing, or email automation, I know how to create campaigns that drive real results. I’ve managed influencer partnerships, social media growth, and performance marketing. I love finding opportunities to optimise and refine strategies to make the biggest impact.
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