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Expertise
MenuFull Funnel Marketing and Brand Strategy
Created 2 months ago in Sales & Marketing / Growth Strategy
I help brands create strategies that guide customers through every stage of their journey. By aligning your brand’s vision with smart, targeted tactics, I develop plans that build awareness, generate leads, convert prospects, and foster long-term loyalty. I provide clear, actionable advice on content, paid media, email automation, social media, and conversion optimisation - making sure everything works together. With data driving every decision, I design strategies that deliver real results and sustainable growth. Whether you’re launching something new or refining your approach, I’ll integrate all the pieces of your marketing funnel into one strong strategy.
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Carmen Powell
South Africa
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I’ve spent the past 5+ years helping brands - tech startups, B2B companies, and eCommerce businesses - build marketing strategies that actually work. Whether it’s paid media, content marketing, or email automation, I know how to create campaigns that drive real results. I’ve managed influencer partnerships, social media growth, and performance marketing. I love finding opportunities to optimise and refine strategies to make the biggest impact.
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