Founder of Optinauts.com and Founding Partner of CRO Creative. Lover of art and science, snowboarding and interesting conversation. Optimizing sites and marketing for over 6 years
As a longtime optimizer, founder of Seattle's first meetup for A/B testers Optinauts.com and passionate marketer I have created a number of world class optimization programs for companies like Expedia & lynda.com. I am quickly able to identify and address your conversion issues, but be ready to have your offending page ready for viewing to get the most our of your time.
As a long time tester I have built world class testing methodologies for companies such as Expedia, lynda.com & many others. With all of that experience I've had to approach many difficult tests with creativity and a strict adherence to good statistical practices. Some examples of more advanced tests are...
-incrementality testing to validate you aren't paying for traffic you would have received anyway for remarketing
-long term holdout testing
-cross device testing
I have had many years experience creating testing methodologies for both marketing and product teams. As the Product Owner of all funnels at lynda.com I learned many ways of using testing to validate your newest product launches and ensure new features don't yield unexpected results. Most of the industry talks about testing in relation to "conversions" but what if your product changes aren't directly impacting conversions? Product Optimization is about taking into consideration a full range of impacts and synthesizing the results into an easy to understand report that product teams find actionable.
I have used just about every testing tool on the block and can help you make the right decision for your business. Whether you are an agency in need of a tool that can span many clients or an eCommerce site in need of the most robust solution I can help guide you to the best tool for the job.