Product Optimization

Created 10 years ago in Product & Design / User Experience

I have had many years experience creating testing methodologies for both marketing and product teams. As the Product Owner of all funnels at lynda.com I learned many ways of using testing to validate your newest product launches and ensure new features don't yield unexpected results. Most of the industry talks about testing in relation to "conversions" but what if your product changes aren't directly impacting conversions? Product Optimization is about taking into consideration a full range of impacts and synthesizing the results into an easy to understand report that product teams find actionable.