Testing Methodologies for Advanced Tests

Created 10 years ago in Product & Design / Metrics & Analytics

As a long time tester I have built world class testing methodologies for companies such as Expedia, lynda.com & many others. With all of that experience I've had to approach many difficult tests with creativity and a strict adherence to good statistical practices. Some examples of more advanced tests are...
-multivariate testing
-incrementality testing to validate you aren't paying for traffic you would have received anyway for remarketing
-long term holdout testing
-cross device testing