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Expertise
MenuTesting Methodologies for Advanced Tests
Created 10 years ago in Product & Design / Metrics & Analytics
As a long time tester I have built world class testing methodologies for companies such as Expedia, lynda.com & many others. With all of that experience I've had to approach many difficult tests with creativity and a strict adherence to good statistical practices. Some examples of more advanced tests are...
-multivariate testing
-incrementality testing to validate you aren't paying for traffic you would have received anyway for remarketing
-long term holdout testing
-cross device testing
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Carl Schoenleber
Somewhere on the West Coast of the US
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Founder of Optinauts.com and Founding Partner of CRO Creative. Lover of art and science, snowboarding and interesting conversation. Optimizing sites and marketing for over 6 years
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