Brand and Business Strategist. Passionate about details, motivated by insights, confident delivering strategy. Ex-Interbrand, Mercer, Morillas. Founder @Carine Rozen Strategy Consulting. Canadian living in Tel Aviv.
With experience leading strategic projects for both B2B and B2C companies, I’m passionate about uncovering what makes your business unique and positioning it for success. You already have the building blocks - it’s my job to ask the right questions, get creative and build a brand that will blow your target’s mind. From Fortune 500 companies to Tech startups, I bring the same commitment and energy to every client.
I have created Company Presentations for billion dollar clients and agile tech startup - no matter the company size, every story is unique. Whether you are looking to attract investors or build a company culture, it's important to tell your story in a clear and compelling way.
It can be tempting to jump right in to positioning your brand - after all who knows your brand better than you? The truth is you first need to research your competition, understand your consumers' needs and analyze the market.
This strategic and creative intel will help identify the “sweet spot” that only your brand can authentically occupy in the market. In other words, how your brand will stand out (and win!) amongst the competition.
