Areas of Expertise
- business strategy
- brand strategy
- marketing strategy
- customer experience
- brand management / development
I have managed product designs, implementations and launches across a variety of categories including nutrition supplements, fitness products, manufacturing components, and service videos. I have formal product management training in addition to hands-on experience in a mature environment as well as in start-up environments.
I have been involved in every aspect of marketing from primary research and strategy to web design and campaign rollout. Marketing is as much psychology as it is design and I can help you refine or define your plans. I am not, however, a graphic artist, web developer, etc. I can develop a plan for those specialists.
Most of my projects involve helping a visionary ("I have a great idea!") develop their ambiguous and ambitious idea into tangible and executable plans. The insight I give will range from strategic planning to tactical execution.
I have done branding exercises and rollouts for start ups, small businesses, and medium sized businesses. Branding requires engagement in every part of the business, so looking beyond logo, website, and the product is important. The insight I give will range from high level, strategic views to tactical, get it done tasks.
Sponsorship is a fantastic way to build credibility, to tap into a captive fan base, and to grow your brand awareness. I can provide insight on sponsorship structures, activations (i.e., how you actually "do" sponsorship), and partnerships.
I have worked with BJ on various projects and have been very impressed with his ability to manage people and projects. He has a wonderful ability to connect with people as a professional and also a personal level. BJ is a hard worker and accomplishes goals with professionalism and efficiency.
While working with our company, BJ effectively contributed to our projects and our overall success. He has the ability to regularly offer fresh ideas and creative solutions to common challenges. I believe BJ to be, loyal, intelligent, and trustworthy.
BJ helped us with sponsorship marketing and finding partners for the Ligety Weibrecht Ski Camp, a camp that provides Olympic and World Cup champions as guest coaches He did an outstanding job and put in hours of work developing a presentation in digital format along with ideas on communicating with potential sponsors. We've had great success and still use his ideas and methods -reaching out to businesses in the outdoor and ski industry.
We would highly recommend BJ in the area of marketing and communication or business development. He is very capable, knowledgable and is someone that you can trust to do great work!
BJ’s genuine energy and positive personality motivates projects and the people around him. Professional and reliable he is able to focus on big picture items and keep priorities aligned. BJ is very talented and always a pleasure to work with.
I have always been impressed with BJ’s extensive marketing knowledge. Having worked with him as a volunteer for the Utah AMA I was able to witness first hand his ability to offer sound and practical marketing insight. He was the recipient of our Utah AMA UMA “Rising Star,” award in 2013, a well-deserved honor.
BJ is a fantastic marketing strategist. He's creative, smart, and hard working. He's the type of consultant you want working on your brand. Hire him once and you'll hire him again. I did.
BJ has a unique ability to get solid market results from vague and disjointed source data. BJ started the little background in the industry. With hard work and focus he developed a verified clear picture of the market space we were interested in. He is also pleasant and easy to work with. I hope to work with him again in the future.
I worked with BJ on many projects over the past 2 years and I was impressed with his work ethic and diligence. He has a knack for making complex problems more simple and brings creativity and humor to make the working environment more enjoyable. He is also very organized and systematic. Regardless of the type of project, he came up with great ideas and is able to communicate them easily.