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Beth Gerber Choose the right name for your company or product
San Francisco Bay Area
Some words spark curiosity, emotion, action. Those are the ones you want for your brand. I'm a naming expert and verbal branding strategist who's been helping companies find the right words to tell their stories for more than 20 years. Together, we can strategize about the best ways to reach your audience, evaluate names you may already be considering—or brainstorm new ones. Tips for name creation also happily provided. To learn more about what I do visit nounbranding.com.
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Branding
Naming
Domain Names
Corporate Branding
Product Naming
Name Development
Company Naming
Name Change
Corporate Storytelling
Member since July 2017
Areas of Expertise
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BG$3.33/min per minuteNew ArrivalCompany and Product NamingBeth Gerber • San Francisco Bay AreaCreated 8 years ago in Sales & Marketing / BrandingGet clear on how to tackle a naming challenge, create new names, or evaluate names you're already considering. I've spearheaded the naming of more than 230 products and companies (from naming strategy through naming selection), and facilitated naming workshops that teach teams how to name like the pros. And I'm happy to share my expertise—whether you're just beginning a naming project or need advice about where to go next.Beth Gerber San Francisco Bay AreaNew Arrival
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BG$3.33/min per minuteNew ArrivalTaglines That StickBeth Gerber • San Francisco Bay AreaCreated 8 years ago in Sales & Marketing / BrandingA good tagline can distill your brand's positioning, anchor your advertising, inspire people to action—and more. I've created taglines for everything from cars to chocolates and charities. We can brainstorm together, or I can share some of my techniques for creating taglines that bring brands to life.Beth Gerber San Francisco Bay AreaNew Arrival
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BG$3.33/min per minuteNew ArrivalCrafting a Solid Naming StrategyBeth Gerber • San Francisco Bay AreaCreated 8 years ago in Sales & Marketing / BrandingA thoughtful naming strategy that identifies your naming objectives, preferences, and other naming parameters is the foundation for a successful creative process. This is where a naming specialist's objectivity and expertise comes in handy. I can help you spot the most fruitful areas for creative exploration, and clarify what your name should express to align with your brand vision—and stand out from the crowd.Beth Gerber San Francisco Bay AreaNew Arrival
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BG$3.33/min per minuteNew ArrivalChoosing a Domain NameBeth Gerber • San Francisco Bay AreaCreated 8 years ago in Sales & Marketing / BrandingA lot of companies pass on great brand names because they can't get the exact dot-com domain name. Big mistake. Learn how to adapt the brand name of your choice for domain name purposes so you can have it all—a strong brand name AND a dot-com domain name that incorporates your brand name in a logical and elegant way.Beth Gerber San Francisco Bay AreaNew Arrival
Branding
Naming
Domain Names
Corporate Branding
Product Naming
Name Development
Company Naming
Name Change
Corporate Storytelling
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