Photonic Public Relations Inc.
Strategic Marketing and Business Development
Laser Focused Strategy
Digital Marketing - Websites, Campaigns, Lead Generation, Ad Creative, PPC, SEM
Business Development - Business Model Generation
We approach your goals with conversion optimization in mind to assess your social reputation in the following areas: Social Media, Marketing budget, Online reputation ( SEO, SEM, etc.), Search Discoverability and more.
Overall, the target is based on your unique needs, such as to increase awareness, qualified leads or sales.
I help clients, including social tech start-ups, businesses, and organizations integrate web thinking into their business processes and culture. I can help you tailor strategies to meet your unique project goals. I advance the pre-testing of communications media, focusing on individual and group behaviors and leveraging transmedia storytelling.
Avi is tremendously friendly and professional. We were happy to have him as a client. It's always a treat to work with someone who already has a deep understanding of the technicalities of the web and the nuances of online engagement.
I hired Avi Lambert to accomplish the long-overdue overhaul of my website and blog, including a migration from TypePad to WordPress. Every step of the way, Avi was creative, responsive and upbeat. His positive attitude was contagious, and welcome during a project that would have otherwise been stressful. I was impressed with his web skills and his ability to listen to what I wanted. The end result is a website I can be proud to show clients and prospects. I recommend Avi if you need help with your own digital presence.
Avi provided expertise and advice on social media and communications for a number of non-profit organizations I am involved with. His advice was highly valuable and he helped us achieve new levels of effectiveness in reaching out to our communities. I found him to be extremely co-operative, dedicated, creative and knowledgeable about new strategies and technologies for employing social media.
Avi did a great job putting together a proposal for a social media monitoring service for the Royal Ontario Museum, where I'm currently leading a web redesign project. Avi took the initiative in coming up with the idea to provide us with a proposal, pulling it together in an exceedingly well-thought-out manner, and by doing so, he started us thinking about how we should be looking at monitoring and activating these channels. Avi has a great analytical mind and attention to detail.
In the run-up to the recent provincial election here in Ontario, Avi Lambert provided invaluable advice to our campaign team about the importance and use of social media. He drafted a communication plan and sample flyers and media releases to stimulate group discussion. Everyone on the team was very impressed with his expertise and generosity.
Tim Grant, 2011 Green Party of Ontario candidate in downtown Toronto