Owner at Baxter Digital Media Group. Former Fortune 500 marketer & digital strategy consultant (AT&T, JCPenney, Starbucks, Sephora, etc). Woman in tech. Specializing in digital marketing strategy and brand storytelling.
Digital marketing is easy... when you understand how all the moving pieces support each other. Throughout my 12 year career in digital marketing I developed and executed winning strategies for Fortune 500 companies like AT&T & JCPenney and consulted brands including Starbucks & Sephora. During your call we can discuss your biggest digital marketing headaches in a variety of channels from social media to SEO to influencer campaigns and more.
Facebook & Instagram & Twitter... oh my! If you're ready to rock on social (but have no clue where to start) I'll give you a plan for growing your social presence that focuses only on what matters. Learn how to save time and money as we discuss content, posting frequency, engagement, and using social insights to drive your business forward.
I worked as a corporate & startup marketer for 12 years before starting my own marketing education and services company.
Launching an outlandish challenge would be great for PR and exposure. In your example, NRA vs Students for Gun Control becomes a human interest story because the results serve as a litmus test of which side of the fence people are more likely to financially support.
The only hurdle would be finding a source of momentum to keep the challenge going. GoFundMe works well because there is an individual invested in the campaign being successful. In the way you've descried your challenge it seems it would be run by your platform without participation from either side to support it. I would look into getting the opposing sides involved to spread the word. A company that does a good job of leveraging momentum in the charitable giving space is Omaze.
Happy to have a call if you have any additional questions!
Ashley was an incredible help to me. I'd been trying to clarify my business structure and marketing for at least five years. Not having that clear vision is the one thing that's held me back. Within just one hour, Ashley was able to help me cut through the noise, simplify my strategies, and make a plan that I feel good about. It's an incredibly empowering feeling to finally have the focus to move forward.
Very clear, very direct, understands the issue of concern and addresses it well. Also very helpful and suggests alternative methods of achieving desired objectives.
Ashley is exceptional and someone who everyone wants on their team. She made sure we were on the same page regarding what my biggest needs were, and then she laid out all of my solutions in a super clear, calm, and grounded way. Just speaking to her I could hear the integrity and care in her voice. She truly wants to be of service to everyone she works with. I have worked with many marketers who just wanted to get in and get out so to say, and she takes her time while providing the best insight.