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annie berrones

Currently, I'm at Twitch where I oversee product marketing for their platforms (iOS, Android, Xbox 360, Xbox One & PS4). Previously, I worked at IGN Entertainment, MySpace and AskMen. In between all those gigs, I have consulted for General Assembly and adidas Originals.

$1.00/min

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5 Reviews

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Marketing Public relations Product Management Brand Strategy Influencer Marketing mobile Product Marketing Brand Architecture Mobile Devices Syndication

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Reviews 5

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Reviews

Annie is talented, smart and focused. She's got just the right combination of analytical skills and intuition to make smart product decisions from a seeming jumble of data. While managing IGN's many mobile products she also put her marketing background to good use, finding creative ways to significantly boost our install base.

Annie's a great bridge builder, too. She was the glue between groups that often had a hard time seeing eye to eye at IGN. She always found a way to use wit or charm (and brute force if necessary) to get teams talking and aligned.

I'm hoping that I'll find Annie on a team of mine again sometime in the future.

Todd Northcutt Source: LinkedIn

Simply stated, Annie is awesome! She is responsible for day-to-day project management, product marketing and managing revenue on IGN's mobile products.

Annie's contributions have helped to shape our experience design and messaging to the right audience and has led to more than 1.4 million downloads of IGN native apps in the iTunes store. Annie is a machine, and is a great talent to be counted upon. And she makes it look easy.

I highly recommend Annie and hope to work with her again in the future.

James Witcher Source: LinkedIn

I have known Annie Lam for over four years, and had the pleasure of working with her at Dose for half of that time. There are probably a few hundred thousand reasons why working with Annie is awesome (including her knack to always carry a smile, but not in a way that will creep out co-workers) – but out of all them, I’m settling on this: she is guaranteed to make your stuff look and be incredible. Isn’t that what we all want? As her Manager at Dose.ca, Annie played a key role in helping to transition the brand successfully from print to online by helping to set up events, promotions and partnerships across Canada. This was no small feat considering how nascent online publishing was at that point. Since leaving Dose.ca, I’ve continued to work with Annie on numerous projects that she’s had a hand in and will continue to do so into the future as she always seems to be working on the next big thing. She also has killer jokes.

Scott Andrews Source: LinkedIn

Annie is the consummate marketing professional! Creative, dedicated, and passionate. It was an absolute pleasure working with Annie, and her high impact client and marketing events truly allowed Fox Interactive Media to enforce their brand in the Canadian market.

Markus Templer Source: LinkedIn

Without a doubt Annie is one of the most talented and knowledgable marketing professionals in Canada. Her ability to identify and reach a pop culture audience continues to amaze me. I was lucky to have her on my team at dose.ca and MySpace Canada. She was instrumental to the success of both properties. Her unique combination of mainstream and guerilla marketing tactics improved brand awareness and increased traffic leading to revenue.

She is able to manage difficult projects from start to finish and I had complete confidence in allowing her to manage multi-million dollar clients.

She is well connected in the entertainment community and was able to leverage her partnerships to enhance marketing strategies.

Annie is an extremely valuable asset to any company and without a moment of hesitation I would jump at the chance to work with Annie again.

David Stevens Source: LinkedIn

Member since September 2013