Aniket Kalaskar Entrepreneur | Techstar | Mentor | Media Marketer

Craft the ideal customer lifecycle, focusing on programs that drive new user and product activation, ongoing education, retention, and win back. Perform ongoing market research and articulate competitive differentiators to internal teams and customers Build product content (such as case studies, videos, website copy, and blog posts) keeping the target audience in mind and represent the product as a product evangelist Work with cross-functional teams (like the product, customer success, and sales) to increase customer adoption and encourage the usage of new features Develop messaging for local, regional and global marketing campaigns that can be effectively used across departments and by international partners Hands-on with Google Analytics, Google AdWords’, Facebook Ads Contributing to Content Creation from scratch for EDM's, Blog Posts & Articles