Craft the ideal customer lifecycle, focusing on programs that drive new user and product activation, ongoing education, retention, and win back.
Perform ongoing market research and articulate competitive
differentiators to internal teams and customers
Build product content (such as case studies, videos, website copy, and blog posts) keeping the target audience in mind and represent the product as a product evangelist
Work with cross-functional teams (like the product, customer success, and sales) to increase customer adoption and encourage the usage of new features
Develop messaging for local, regional and global marketing campaigns that can be effectively used across departments and by international partners
Hands-on with Google Analytics, Google AdWords’, Facebook Ads
Contributing to Content Creation from scratch for EDM's, Blog Posts & Articles