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Clarity

Andy McCartney

Atlanta, GA

Experienced and versatile marketing/services executive and practitioner for hi tech and B2B organizations - 25 years experience with technology vendors and marketing service providers in Europe and North America. Broad knowledge of all marketing disciplines with a focus on marketing strategy and practices relating to customer acquisition, retention, growth, automation, technologies and analytics. Wide ranging leadership experience with startups, hi-growth SMBs and Fortune companies.

$2.50/min

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9 Reviews

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Digital Strategy Marketing Strategy Leadership Marketing Automation SaaS Lead Generation Demand Generation B2B Multi-channel Marketing

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Reviews 9

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Reviews

I have worked with Andy in multiple technology ventures, and would most certainly recommend his services. He really understands the ever changing market variables of the high-tech industry. For my latest business MobiWork, he was able to help with both strategic aspects such as go-to-market planning and positioning, as well as tactical activities such as website design, content development and PR. I would regard Andy as a trusted partner and hi-value resource, who is aware of the very latest strategies, trends and practices that you need to consider to stay ahead of competition and grow your business.

Hervé RIVERE Source: LinkedIn

Andy ran our strategic services team at PGi, where we provided clients with a variety of digital marketing services designed to increase marketing performance. I was always impressed by his methodology of engaging clients in meaningful dialogue to first understand their business objectives and dynamics, and then designing comprehensive marketing plans to help them meet their goals. He’s also a genuinely personable and collaborative leader who does whatever it takes to solve problems, and is equally comfortable interacting with the C-suite on strategy and with operations teams on tactical execution. Andy is also passionate about developing and maintaining great relationships with clients and people on his team. I regard Andy as a great ally in business and life, and very much look forward working with him again closely in the future.

Erik Gabrielson Source: LinkedIn

I have worked with Andy for almost 3 years now, and he always impresses me with his combination of knowledge, enthusiasm and desire to help you succeed. At Econsultancy he helped us establish and grow our B2B business, including the creation of digital marketing assessments, workshops, consulting packages and hi-value content assets. Andy ensured that each deliverable was highly customized, and he took great care to understand the dynamics of every client so that each engagement was maximized. I look forward to future work with Andy, and would recommend his talents and services wholeheartedly.

Kevin Whelan Source: LinkedIn

Andy and I have shared a parallel journey in the hi-tech business. We worked together at a software company several years ago, where Andy ran lead generation and other key marketing activities that enabled our growth and exit via acquisition. Since then I have often sought Andy's opinion and counsel for marketing matters, especially in this age of thought leadership and credible differentiation.

Andy is really passionate about the hi-tech space, always full of ideas, analysis and reasoned recommendation, which is a great fit for technology oriented marketing consulting.

Ian Ahern Source: LinkedIn

I have known Andy for 20 years, and recently engaged his services to help APR plan for our next stage of growth. He ran strategic and tactical market planning sessions, to help us understand our target market, trends, positioning, competitors/differentiation,sales cycle and triggers, engagement options and lead generation mix. He created a go-to-market blueprint with actionable recommendations that we have used to establish our marketing engine. This included key content assets, an upgraded online presence, additional conversion mechanisms and a demand generation mix with promotional and thought leadership activities. Andy is a thought leader with an action oriented style. Best of all he has a wonderful sense of humor so while he is driving excellent results for your company he will keep you smiling.

Tony Aiello Source: LinkedIn

Andy is an excellent leader and Interactive Digital / eMarketing professional! He not only takes the time to understand and learn about his clients, but is great at defining/refining their objectives and goals into a clear well defined strategy and roadmap for a successful execution against the current channels, tools, and resources available..

If you are in need of someone who will be honest, provide thought leadership, best practices, and can take you from the 30,000 ft. view down to the tactical execution regarding your Interactive Digital and eMarketing strategy, I would highly recommend you contact Andy.

private private Source: LinkedIn

Andy is a very talented person and a great team member. He is very good at seeing the complete picture, helping a company discover / identify its market place. He is creative and very passionate about his performance.

Fritz Yoder Source: LinkedIn

I was a client of Premiere and Mansell, and Andy was ultimately responsible for the Regions Bank account. He provided excellent guidance and services for our emarketing initiatives, and was not only very professional and responsive but extremely personable in his interactions with us.

His understanding of both traditional and digital marketing really helped us understand the possibilities for each initiative, and his ability to analyze the underlying business pain or opportunity enabled each solution to align with departmental and corporate objectives.

I would not hesitate to recommend Andy for any type of marketing consulting engagement!

Dale Gissendanner Source: LinkedIn

Andy is a passionate and knowledgeable marketing professional who was always looking for innovative and cost effective solutions to marketing and customer challenges. His analytical background enabled him to justify all efforts and expenditures, and his creative approach helped channel customers clearly differentiate their offerings. His understanding of B2B marketing strategy and tactics was impressive. Andy is an energetic and personable guy who is consultative in his approach and very enjoyable to work with.

Michael O'Keefe Source: LinkedIn

Member since November 2013