Andrine Mendez

Marketing Consultant. Brand & Customer Experience Evangelist. Professional Speaker. Copywriting Professional. Author, #BeyondYourLogo

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more. This month long project was well received and gives the new organization a strong foundation on which to grow. Ed has been interviewed in all media regarding branding small businesses, most recently on CBS Radio Washington, CBC Radio and The A Channel, in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine, Canadian Press, CNN, Luxury Daily Magazine and The Globe and Mail. Ed's opinion has appeared in Inc.com, HP's corporate newsletter, startupnation.com, Webalue.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, his first book is available on Amazon.com and the Amazon Kindle store. His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

A lifelong entrepreneur, I'm passionate about collaborating with growing businesses to create winning strategies that yield hard-hitting results. As the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, I work with emergent brands spanning a variety of industries throughout North America, Europe and Israel, to create sophisticated marketing solutions that help clients achieve new milestones in growth. I am also the creator of Let’s Talk Business, a periodic email series sent to over 15,000 subscribers, which discusses effective expansion strategies for budding businesses. These dual roles led me to found the LTB Business Summit, lauded by the media as "North America's first business conference for Jewish entrepreneurs."​ This game-changing movement is helping countless entrepreneurs flourish by providing them with powerful educational tools needed to learn, grow and lead. In addition, I frequently share my strategies for success at public-speaking engagements for regional corporations and trade associations, and am a published business author with two books ranked as Amazon bestsellers. More recently, I've fused my business development experience into the role of angel investor. By investing in promising startups and walking them through the challenging journey of growth, I know I'm fulfilling my entrepreneurial calling, while helping my fellow businesspeople succeed. Want to know what upcoming venture I'm currently working on? Follow me on Twitter at @menyhoffman to find out.