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Clarity

Andrew Lyons

Sydney, Australia

Delivered end to end media strategies for some of the largest clients in Australia including Telstra, Lendlease, Weight Watchers, NSW Government and Accor Hotels.

These approaches include:
- Audience build and review against all marketing channels
- Competive review
- Strategic framework build leading into media channel planning
- Implementation strategy from channel planning for all media channels
- Programmatic approach expert
- Social media planning and execution expert
- Content campaign manager expert when working with production team
- Offline channel planning expert

$1.67/min

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Digital Marketing Social Media Marketing Digital Strategy Social Media Strategy Lead Generation Video Marketing Outdoor Advertising

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Media Planning and Implementation

Digital lead in new business pitches which include NSW Government, RaboDirect, Weight Watchers, Event Group, SFG & NIB
• Digital lead on new business transition across Telstra, Lendlease, Weight Watchers, NSW government & RockStar games
• Working with external platform partners to bring new technology into the business but also determine the revenue opportunity the technology may present. Includes Hitwise, Pathmatics, Adobe Stack & Google Stack
• Working with external partners to build out partnership proposals to provide clients with innovative media solutions at a heavily negotiated rate
• Working with clients to develop their approach to best practice digital creative & overarching strategy which consists of all digital channels (Programmatic, SEM, SEO, Social, Direct Digital Partners)
• Guiding the implementation of clients Google Analytics & Facebook with their Salesforce CRM platform to provide end to end view of results

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Member since August 2018