Andrew Lyons Experienced media account director

Digital lead in new business pitches which include NSW Government, RaboDirect, Weight Watchers, Event Group, SFG & NIB • Digital lead on new business transition across Telstra, Lendlease, Weight Watchers, NSW government & RockStar games • Working with external platform partners to bring new technology into the business but also determine the revenue opportunity the technology may present. Includes Hitwise, Pathmatics, Adobe Stack & Google Stack • Working with external partners to build out partnership proposals to provide clients with innovative media solutions at a heavily negotiated rate • Working with clients to develop their approach to best practice digital creative & overarching strategy which consists of all digital channels (Programmatic, SEM, SEO, Social, Direct Digital Partners) • Guiding the implementation of clients Google Analytics & Facebook with their Salesforce CRM platform to provide end to end view of results