Media Planning and Implementation

Created 7 years ago in Sales & Marketing / Advertising

Digital lead in new business pitches which include NSW Government, RaboDirect, Weight Watchers, Event Group, SFG & NIB
• Digital lead on new business transition across Telstra, Lendlease, Weight Watchers, NSW government & RockStar games
• Working with external platform partners to bring new technology into the business but also determine the revenue opportunity the technology may present. Includes Hitwise, Pathmatics, Adobe Stack & Google Stack
• Working with external partners to build out partnership proposals to provide clients with innovative media solutions at a heavily negotiated rate
• Working with clients to develop their approach to best practice digital creative & overarching strategy which consists of all digital channels (Programmatic, SEM, SEO, Social, Direct Digital Partners)
• Guiding the implementation of clients Google Analytics & Facebook with their Salesforce CRM platform to provide end to end view of results