Stratup advisor with extensive experience on CPG and FMCG. Supplements, vitamins, make up, fragances, personal care and skin care expertisse. Managed multiple sales channels such as ecommerce, social selling, direct selling and distributors
+15 years experience on design / create loyalty programs for customer engagement and sales support
+15 years experience on business developement, with YALE certificate on innovation amd value creation. Developed new business on multiple categories such uss Suplemments, Vitamins, Cosmetics, Fragances, Skin Care and personal care.
+10 years experience on raising capital strategy through business model check and teaser construction preparing to potential investors interviews.
+10 years experience creating sales strategy for omnichannel companies (Retail, ecommerce, direct sales, social sales). Network marketing and MLM is a plus.
+10 years as software development PMO. Customer centric development
Uber solve with technology applied to community an unemployment issue on emerging markets and a job opportunity for migrants on developed economies. Both, Unemployment and migration have a continuisly growth every year. For your next startup idea the first question that you have to think is: What's the problem size that I'm solving? The next steps for the history is about business management capabilities.
Based on the company valuation you have to set a base line with your 'market' annual salary. For ex. Year 1: Your market annual salary is $300k and the startup actual valuation is $3M, you have to own a minimal equity participation of 10% if your salary was ZERO for year #1. For the next year its important to set a mixable equity/salary to avoid common founder problems. For ex. Year 2: You have 10% equity (from last year), This year the company valuation is $5M, and your 'market' salary is $350k. With $175k salary assignment you have to negotiate an equity increase from 10% to 13,5%.
