Consumer - Supplier Cycle

Created 5 years ago in Sales & Marketing / Growth Strategy

The Consumer-Supplier Cycle is a 5-step process that matches the "selling" cycle with the cognitive process of the buyer.

More specifically, based on your current business needs this process can be analysed in-depth by looking at the following points:

- understand and apply the buyer process when acting as a consultant and advising sing-up of new products/solutions in accordance to their concerns / challenges and objectives.

-identify specific tools and models at different stages of the Consumer - Supplier Cycle

-acquire the ability to adapt the level of communication (language) based on the audience

-understand the importance of all-round questioning and apply holistic question skills

-comprehend the different between features & benefits

-get familiar with various "handling objections" techniques