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Andrea Goulet Ford Brand Strategist w/ Fortune 100 Experience

Richmond, Virginia Area

Fortune 100 brands trust me. I help visionaries get their brands out of their heads and into the world. Founder of BrandVox™. Speaker. Author. Skillshare teacher.

19

Calls

55

Reviews

Member since July 2013

Brand Strategy

Content Marketing

Personal Branding

Customer Service

Content Strategy

Content Writing

Brand Architecture

Brand Communication

Message Development

Personality

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Andrea Goulet Ford

Richmond, Virginia Area

Fortune 100 brands trust me. I help visionaries get their brands out of their heads and into the world. Founder of BrandVox™. Speaker. Author. Skillshare teacher.

$2.00/min

19

19 Calls

55

55 Reviews

31 minutes
Avg. call

Brand Strategy Content Marketing Personal Branding Customer Service Content Strategy Content Writing Brand Architecture Brand Communication Message Development Personality

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Mission Statements, Value Propositions, Elevator Pitches & Soundbites

Have a big idea? Awesome! I'll help you create concise, short, and impactful language that rallies others. This foundational content is the key to growing your business and is the heart of your brand.

http://yourbrandvox.com/

Brand Personality

Stop sounding like an amateur. I can help you breathe life into your communications. Maybe your brand is bland and you're looking to perk it up. Or perhaps you just can't find the words to reel in the customers you know you deserve. I specialize in creating brand voices that are both professional and brimming with personality.

http://yourbrandvox.com/

Editorial Calendars

I've built and managed editorial calendars for all sorts of organizations, from Fortune 100 companies to local non-profits. I also produced the Skillshare class "Editorial Calendars for Better Blogging." You can check it out at: http://skl.sh/1ebS9FD

http://skl.sh/1ebS9FD

Customer Service & Sales Templates

You don't have to sacrifice efficiency for clear communication with your customers. I've helped several Fortune 100 brands create writing systems for their sales and customer service agents.

Content Strategy

Content is king. But is your content an effective leader? Does it bring you sales? Make operations more efficient? Create happier and more engaged employees? Help you get paid faster? If the answer to any of these questions is no, give me a call and we can turn it into a yes.

http://www.slideshare.net/mobile/bijou628/engineering-effective-communications

Audience Segmentation

Before you write, you need to know two things about your audience -- how they pursue pleasure and how they avoid pain -- because those are the only two things that will move someone into action. I've found that most persona research doesn't dive deep enough to help us write content that's compelling. So, I've built a research methodology and software to help business understand their customers' motivations. This process also quantify the confidence that a specific marketing tactic will work.

http://yourbrandvox.com/audience-archetyping

Member since July 2013

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Andrea Goulet Ford Brand Strategist w/ Fortune 100 Experience

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