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Audience Segmentation
Created 12 years ago in Sales & Marketing / Inbound Marketing
Before you write, you need to know two things about your audience -- how they pursue pleasure and how they avoid pain -- because those are the only two things that will move someone into action. I've found that most persona research doesn't dive deep enough to help us write content that's compelling. So, I've built a research methodology and software to help business understand their customers' motivations. This process also quantify the confidence that a specific marketing tactic will work.
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Reviews (55)
Short and punchy, great chat :)
Source: Clarity Howard Kingston May 5, 2015Andrea was very helpful and to the point about my branding and gave me the answers I'd been waffling on for months. Now I can hit the ground running and don't have to worry if I am doing the right thing. Sometimes all you need is an expert's confirmation. I highly encourage you to give her a call.
Source: Clarity Rachael Hammon Mar 19, 2015.jpg?1424274280)
This is the second time Andrea was kind enough to give us feedback on our positioning statement. Her insights were just as insightful as the first time. We plan to use her services and expertise again in the future.
Source: Clarity Cadence Watch Co. Mar 2, 2015
Andrea spend 29m 9s working on our mission statement. In this time she talked us through two revisions that would have taken us weeks if not months to come up without her help. I would highly recommend anyone who is writing a mission statement talk it through with Andreat.
Source: Clarity Cadence Watch Co. Feb 19, 2015
Eye opening conversation. We've got a lot of work to do. I just wish Andrea was on our team. I can see why her new business took off like a rocket. Thanks!
Source: Clarity Dale Bertrand Jan 13, 2015
I was struck by Andrea's enthusiasm and obvious skill. She inspired and helped me hugely.
Source: Clarity Anna McLoughlin Jan 8, 2015Andrea is genuinely supportive. Her experience allows her to quickly point out where improvements can be made. She communicates her ideas clearly and pulls the best out of you. Highly recommended.
Source: Clarity Megan Garcia Aug 4, 2014
Andrea is an accessible and engaging educator and strategist. I will definitely call her again in the future.
Source: Clarity Michael Gaston May 19, 2014
Excellent advice! Thank you so much for the great suggestions!
Source: Clarity Katherine Chalmers May 15, 2014Andrea Goulet Ford is an excellent, organized and effective speaker. I heard her speak at a recent Washington DC Meetup on digital communications. Her message is clear and compelling. She facilitates organizations finding the voice (or "vox" in Latin) and communicating a consistent and compelling value proposition. I'm excited to work with her and see what she can do to accelerate our company's messaging & growth!
Source: Clarity Bernadette Hyland Mar 15, 2014