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Clarity

Ana Doaga

PR and communications PRO, with a focus on start-ups and entrepreneurial businesses. I am extremely strategic, I have excellent business insight and empathy, being able to relate to each client’s objectives and audience segments. Good with optimization, I deliver campaigns you can deliver with the resources you have and that drive short- and medium-term results. Experienced in lifestyle, F&B, hospitality, retail, art, wellness, pharmaceutics, medical equipment and services, beauty and fashion.

$2.92/min

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Public relations Social Media Strategy Marketing Communications Social Media Strategy Strategic Communications Crisis Communications Internal Communications Corporate Social Responsibility Employer Branding

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Brand Positioning

Each brand positioning project starts with a talk where I understand what is the client's business approach, what they offer, who they target. Using my insight, market expertise and know-how, I help entrepreneurs and professionals understand the local and international contexts (with facts and figures), see how they respond to market requests and what differentiates them as suppliers, employers, partners etc. My purpose is to bring to the surface the strongest assets their brands have and identify the best ways to showcase them.

Personal Branding

As a PR, I believe that each business needs to be represented by a strong, reliable professional. This is why, I create and implement complex campaigns, meant to position business founders, owners and executives as key opinion leaders and innovators in their areas of expertise. I do so, by combining tools and channels and ensuring I manage the perfect communications mix for each personality.

Influencer Relations

Every brand uses influencers nowadays and is consistently looking for to capitalize on key opinion leaders.
I strongly believe that the campaigns that actually convert and generate ROI are those where influencers are put in context, and used in such a manner that the connection between them and the brand is seamless and natural. When stories are carefully crafted, campaigns drive results.

I have worked with dentistry and medical KOLs, fashion and lifestyle bloggers, musicians and celebrities and developed campaigns that showcased the client and their differentiators.

Industries: pharmaceutics, wellness, food&beverages, events, beauty.

Media Relations

My clients benefit from consistent, earned media appearances in Romania’s top publications, on national television and on the top news programs, such as Marie Claire, Men's Health, Cosmopolitan, Wall-Street.ro, Business Magazin, Business Review, Financial Journal, as well as main TV and radio stations.

What I do is that I turn every-day brand communications and actions into stories and media subjects, that gets them on the public agenda.

Retail Marketing

Well-versed in how retail brands worldwide approach omnichannel, e-commerce and conversational commerce. I have studied all the big consumer research studies - PwC, Deloitte, McKinsey, BoF etc. -, understand the global trends, the consumers (with patterns, expectations and market value across generations) and their potential. I can work with you to identify the best strategy and channels to create a seamless experience for your targeted consumer.

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Member since March 2020