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Clarity

Alana Sorrentino

New York NY

Fortune 100 storyteller, media founder, published author. 15+ years coaching execs and founders through high-stakes moments. Nail the pitch. Lead the team. Skip the corporate BS. Zero fluff.

$7.50/min

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Entrepreneurship Fundraising Brand Strategy Executive Coaching Leadership Storytelling Content Strategy Confidence Building Executive Mentoring Elevator Pitch

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Strategic External Communications for Founders: PR, Media Training & Brand Posit

Helping founders shape the story the world sees.

Need to build your public brand? Prepping for media coverage? Crafting your investor narrative?

I've spent 15+ years leading external communications for Fortune 100 brands (Estée Lauder, JPMorgan, PepsiCo) and advising startups on high-stakes public moments. I help founders:

→ Build PR strategy (media positioning, narrative development, crisis prep)
→ Prepare for media (interviews, press coverage, thought leadership)
→ Craft investor messaging (pitch narratives, investor updates, stakeholder comms)
→ Position your brand publicly (founder story, company narrative, content strategy
→ Navigate crisis moments (reputation management, damage control, tough public comms)

What you'll get:
- Strategic frameworks you can use immediately
- Media training + message prep for high-stakes
conversations
- Real talk from someone who’s led global PR + reputation
programs

Who this is for:
- Founders raising capital who need investor-ready
messaging
- CEOs preparing for press, podcasts, or public speaking
- Entrepreneurs building their public brand and thought
leadership
- Leaders navigating PR crises or reputation challenges

Fortune 100 communications leader. Media founder. Published author. Strategic insight. Practical tools. Zero fluff.

Founder Communication Coach: Pitch, Presence, Leadership — No Corporate BS

15+ years coaching execs at Estée Lauder, JPMorgan, PepsiCo, and fast-growth startups. I help you:

→ Nail the investor pitch
→ Lead your team through chaos
→ Read the room & own it
→ Build a founder brand that opens doors

Former Fortune 100 storyteller. Media founder. Published author. Real talk. Strategic insight. Zero fluff.

Founder Crisis Comms: What to Say to Your Team, Investors & the Public — Right N

Layoffs. PR nightmares. Team blowups. Investor panic. Public backlash.

When you need to know what to say (and what not to say) in the next hour—not next week.

I’ve managed crisis communications for Fortune 100 brands and coached founders through:

→ Team crises (layoffs, exits, internal conflict)
→ Investor panic (missed milestones, pivots, bad news delivery)
→ Public backlash (social storms, customer outrage, press inquiries)
→ Reputation threats (rumors, negative coverage, competitive hits)
→ “Do I respond or stay quiet?” decisions

What you'll get:

Immediate clarity on your next move

Messaging for all stakeholders (team, investors, customers, press)

A crisis playbook you can execute today

This is for:

Founders facing an urgent communication crisis

CEOs who need to deliver hard news—fast

Leaders navigating reputation threats or public mistakes

15+ years managing high-stakes crises for Fortune 500 brands. Media founder. Published author. Master's-trained in PR.

Fast. Strategic. No judgment. Let’s fix this.

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Member since February 2025