Entrepreneur, operator and investor. I've played every startup role/built a D2C brand to $8m in sales with 0 employees, then onto 8 figure revenues with a team of 4 (BottleKeeper). And I'm a dad.
Getting customers is easy, keeping them coming back is where you'll need a bit of magic. Branding plays a big role here with customer communication, in a particularly unique fashion, being critical.
At BottleKeeper we started with 1 single patent and over the course of 7 years grew a sizable patent portfolio to nearly 40 patents - which were acquired as part of our exit transaction in 2021.
Startups are difficult but you can cut a lot of the trouble out by following the scientific method while testing, removing all emotion from the decision-making process and allowing data to be your guide.