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MenuIdeally, what should the relationship be between (a) the problem solved by the lead magnet and (b) the problem solved by paid service or offering?
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Your lead magnet should come directly from your offering. Your full offering should contain a lot of “wins” for your customers throughout the lifetime of your relationship with them. Your lead magnet should be 1 of those wins. This demonstrates that the full offering is worth it because your customer now trust that you can deliver. The bigger the “win” in the lead magnet the higher potential the customer will convert to a paying customer. Message me if you want to full figure this out for your business.
I've been creating lead magnets for online entrepreneurs for years to help them build their email list and sell their higher ticket products.
Think of your lead magnet as solving a problem, or answering a question that your target customer would have prior to getting to the solution you offer.
For example, with an online subscription service that helps investors manage retirement savings account, the lead magnet could be:
- a checklist of 10 mistakes high income earners make with their retirement accounts, so they don't make the same mistakes.
- an ebook about 5 online platforms that are disrupting the retirement savings space.
-an article about a remarkable story of someone who increased their retirement savings 50% by doing XYZ.
Your lead magnet should solve a problem where the next logical step (after they get their question answered) is to buy the thing you offer.
There's a plethora of options and angles out there. If you have any additional questions, I'm available for a call.
Hi:
I agree with Chalmers that a lead magnet must tie directly to your offering.
Additionally, testing and measuring is an essential part of any marketing effort.
So develop three or four different messages, try each one with different segments of your target audience and monitor the response.
If one generates a lot of interest, consider building out an effort around that appeal.
If one generates a lackluster response, then cut it. You can consider reworking it for a future effort, but for now, focus on the one(s) that work.
Good luck and please let me know if you need more assistance – I’ve trimmed my rate in response to the current global uncertainties.
Cheers,
Kerby
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