I helped 20+ startups this year, I advise them on product-market fit, how to fundraise and get customer traction +30 years of experience in FMCG multinational and
With 30 years in multinational FMCG, working closely with commercial teams on product launches, I now help founders validate product–market fit, craft winning fundraising pitches, build customer acquisition strategies, and scale up operations with confidence.
Not all things are equal - it depends on your startup phase and product. To list few ideas: Idea stage - use low-cost freelancers for quick prototypes and landing pages to test demand in days; at PoC - leverage free startup accelerator programs to access expert mentors and vetted freelancers to fine-tune your product; during pilot - tap government grants to help finance the project and de-risk adoption. Want to know how to reach low-cost resources and get early insights from potential customers and investors without spending money? Contact me.
Become great at one of two cores:1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want. Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.
Become great at one of two cores: 1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.
Uber won because it built what everyone wanted: 1. Riders: a taxi in one tap—no hailing, no long waits, clear pricing. 2, Drivers: flexible hours, fast onboarding, steady demand. Solve pain points on both demand and supply, and you create an instant hit.
