I advise startups on product-market fit, how to fundraise and get customer traction +30 years of experience in FMCG multinational and +3 years startup coach and
With 30 years in multinational FMCG, working closely with commercial teams on product launches, I now help founders validate product–market fit, craft winning fundraising pitches, build customer acquisition strategies, and scale up operations with confidence.
Become great at one of two cores:1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want. Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.
Become great at one of two cores: 1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.
Uber won because it built what everyone wanted: 1. Riders: a taxi in one tap—no hailing, no long waits, clear pricing. 2, Drivers: flexible hours, fast onboarding, steady demand. Solve pain points on both demand and supply, and you create an instant hit.
