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Clarity

Zack Exley

San Fransisco, CA

Pioneered Internet fundraising, email marketing, AB testing and online organizing with MoveOn.org, Howard Dean and earlier projects. Raised $125 million online for John Freaking Kerry. Grew Wikipedia's budget from $16M to $55M in 100 currencies, 190 countries and 100 languages. Was crowdfunding and flash mobbing in 2000.

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Fundraising Social Media Blogging Public Speaking Event Management Non-profits Strategic Communications Public Policy Politics Political Campaigns

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Internet Fundraising, Marketing & A/B Testing

I love to hear about what's working and what's not in digital fundraising and marketing programs, and brainstorm improvements. I'm a pioneer in Internet fundraising with MoveOn.org, Howard Dean, John Kerry, lots of non-profits and Wikipedia. Raised $125 million for John Freaking Kerry. Grew Wikimedia revenue from $16M to $55M, in 100 currencies, 190 countries and 100 languages. Developed a rigorous A/B testing practice. I enjoy searching for breakthroughs -- things that make a huge difference. They're often lying all around us. Also I love talking about how to properly do statistics for A/B testing.

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Member since January 2014