Conversion Rate Optimization and Digital Strategy

Zach Edwards

Austin, Texas
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I've been a full-time digital strategist for over 10 years -- I worked for 18 months on the digital team of the 2008 Obama campaign, co-founded 4 startups, digital and research consulting for numerous political campaigns and for-profit entities. My focus is on conversion rate optimization, enterprise analytics, cross-network advertising/optimization/ROI, and high-level product launches. I've worked on everything from a $13 million dollar kickstarter and product launch, documentary film launches, New York Times best selling book campaigns, and pretty much everything in-between online. I've helped send well over 500+ unique email blasts for clients over my 10 years, have helped manage email lists from 10k-2 million users, and have a strong background in a/b testing, segmented funnels, and advertising optimization across a variety of networks. My company spends about $50k per month in online ads for clients in a normal month and have burst months with a couple hundred thousand more. I help a few Shopify Plus clients, but have worked on about a dozen different ecommerce platforms (WooCommerce, BigCommerce, unique CRM checkout solutions etc.) and I'm Google Adwords and Analytics certified. I'm also a fanatic for project management and have helped numerous teams change their processes and communication strategies so they can more effectively create content and launch marketing campaigns. If you aren't using templates and building off the success of other businesses, you're wasting time! :)