Designer. Entrepreneur. Champion of Freelance Culture. Writer. Co-Founder of A Cappella Connection. Young Professional Development Co-Chair for AIGA St. Louis. Beatboxer in One Too Many A Cappella
After validating a new idea, product or service, the next step is communicating the value to potential users and customers. A brand that successfully communicates their core values and offerings will target their visual identity to the people they are speaking to. There is more to a brand than a clean logo or a sexy business card. An effective brand identity is consistent across all platforms, print or digital, while still remaining engaging.
The main focus of user experience is designing how the product feels. Successful UX means a seamless, logical flow for the user from one step to the next. An important part of UX is using empathy to make the product as usable as possible. This can be accomplished by conducting user interviews with wireframes and prototypes, creating sitemaps and constructing storyboards.
Once information is laid out and the user flow is established, the next step in launching a product is to design how it looks. User interface design includes laying out visual components such as buttons, iconography, menus and other important elements. Successful UI visually guides the user through the pre-established UX and leads to an enjoyable overall experience.
With technology rapidly changing, a strong online presence is key to communicating value to users and customers. Whether people are viewing on their computer or smartphone, a website should be clean, communicative and have a clear call to action. In order to create a website with all of the necessary components, there is a process that starts with strategic goals and ends with final polish.
No one wants to waste time and money building and launching a product no one will use. These days, a highly iterative approach to product design can help answer crucial questions before a large commitment is made. One of the most efficient methods of validating a product is to conduct a design sprint.