Founder @shuttersong. Senior marketing exec at multiple tech firms. Creative, collaborative and hard working. Managed marketing teams and agencies globally.
I've positioned (or repositioned) over 20 technology companies from SaaS, to mobile apps, to health care. I use a highly collaborative approach that brings in all the internal stakeholders so that the final positioning is easily socialized and adopted.
I have named numerous technology companies and products and have an exceptional track record in gaining trademark registration for the names I've developed. I can also provide team brainstorming solutions if you prefer to develop a name internally. Finally I can assist in developing communications strategies for launching a new name into the market.
William is a tru professional. William contracted and executed a 400 person conference with our hotel last fall. He is a great partner to work with and dedicates himself 110% to his efforts
William is a strong creative mind that understands how to develop brand value with and through indirect channels. William worked closely with the channel team at Gomez to involve partners in customer events that resulted in significant value to them. He helped establish the company's first Partner Forum that was well attended and highly successful. William helped to create and drive unique marketing opportunities with our channel partners, because he understands the value of a leveraged model for helping a business build scale in the market.
I have had the pleasure of working with William as we were building Gomez from a niche, one-product company into a multi-product, strategic vendor to a long list of companies in the US and around the globe. William is a highly creative, personable, and brand-oriented marketing executive who can think strategically, but does not mind rolling up his sleeves when required. I'll miss our brainstorming sessions the most.
William has branding and marketing in his DNA. His approach is instinctive, visionary yet grounded. Throughout the two years I worked for William, he took Gomez from an unknown to the leader in its space. What's more, William was able to build an incredible marketing team by finding and hiring the exact talent that was needed to evolve the company's reputation and market penetration - from very senior marketing experts to fresh talent, right out of college. It was a pleasure to work for William.
Although I only worked for William a short time, I found him to be a wonderful manager--creative, responsive, fair and fun to work with. I imagine he's only become more so in time.
William is passionate about marketing. He truly understands - and believes in - the power that marketing communications has when building a company and its brand. From a PR point of view, William is the perfect client: he gives clear, strategic direction and remains focused on a program's pre-determined end goals. Added to that, he's also a very nice person - someone you'd always want on your team.
I've had the pleasure of working with William as a colleague, a partner, and a client for more than two decades. He has a proven ability to translate high-level business goals into thoughtful and effective marketing strategies, plans, and tactics. He understands how marketing can best serve the needs of sales organizations, and works tirelessly to support them. And to all of these responsibilities he brings a keen intellect, unrelenting energy, the eye of an artist, and the flair of a showman.
William's strength as a manager lies no only in his superb knowledge of the business but in his tremendous enthusiasm for mentoring his staff. He is adept at recognizing an individual's core competencies and then working with that individual to realize their full potential. He is a strong believer in giving his staff unfettered responsibility and visibility within the organization while always ensuring they are positioned to succeed. William's reward for this management style is the endless loyalty and regard he enjoys with all his past reports.
Willaim was a very creative and strong Brand, Communications and Stategy oriented Marketing executive - who was a joy to work with on our team.
William hit the ground running for MarketSoft, helping to rapidly execute on a corporate and product branding strategy.
Specifically, William led the process to architect a product portfolio branding and product marketing strategy as well as their detailed execution tactics. In addition, William championed the agency review process that led to securing both advertising and PR agencies of record. The fit and results achieved with both firms were recognized as major successes.
William's creativity and can-do approach combined with his attention to detail and keen eye on the bottom line helped us to surpass our goals and stay under budget. Even today, William remains a trusted go-to person whenever I'm involved in large product launch and/or branding projects.
William Agush is one of the most fertile, creative marketing minds I know. He is the rare marketer who always ensures his projects have the proper balance of style and substance. He excels at creating the right look and feel for marketing literature, Web site content, advertising and the like, but he also has keen insights into developing messaging that resonates with the target audience makes his company stand out from the competition. And he has the experience and vision to take on the biggest marketing challenges and pull them off flawlessly. One example that still stands out in my mind is his work as the driving force behind the world's largest videoconference. PictureTel was introducing a new corporate identity, which William spearheaded, as well as a series of new products. The goal was to launch the brand and the products with the highest possible level of positive awareness among customers, partners, prospects, the media, financial analysts and industry analysts. William created a first-class event that was the perfect marriage of technology and marketing. He worked tirelessly to ensure that all the technical details of this complex undertaking worked perfectly. And he also ensured that the attendees -- both the hundreds at the event and many more linked in by videoconferencing around the world -- clearly understood the unique business benefits the new products delivered. I've never seen a launch done better or more effectively. Any company can benefit from William's many talents in marketing, public relations and communications.
