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Clarity

Walter Smith

Los Angeles

Founder + CEO @ Ricco Global Collective. Culture-First Brand Strategist with 17+ years driving culture for Netflix, McDonald’s, Spotify, Adidas, TikTok, Prime Video, Nike and more. Hype-man. Philosopher. Innovator. Championing Art + Tech + Culture. Empowering artists to monetize in an AI/XR world. Vibes Coach. Taking calls to help brands earn authenticity, relevance, community, and cultural equity.

$1.67/min

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Startup Consulting Content Marketing Business Strategy Digital Marketing Strategy Founder Branding & Identity Creative Strategy Experiential Marketing Multicultural Sensitivity/Awareness Social Media Marketing Strategy

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Vibe Check: Cultural Authenticity Review (Don’t Get Dragged)

This is a Vibe Check: a cultural authenticity review for your brand voice before it hits the timeline. If the message is even slightly off, the internet will read it for filth; don’t get dragged.

Before your message walks into the group chat, let’s make sure it’s dressed right. Bring any draft (post, announcement, campaign copy, creator brief, etc.) and I’ll run it through a real culture lens: what’s landing, what’s giving “borrowed culture,” and what could get clowned. Then I’ll show you how to say it cleaner, sharper, and more credible; you’ll leave with a version that feels earned, not borrowed. You’ll also get a simple checklist your team can reuse.

This is what I do. I’ve done culture-first work with teams connected to Netflix, McDonald’s, Spotify, Adidas, TikTok, Prime Video, Nike, and more. I’ll show you how to tighten positioning, reduce reputational risk, and earn real community trust without an agency retainer; before the backlash starts.

Creator Strategy & Influencer Marketing: ROI, Briefs & Execution

Creator partnerships are either a growth engine or a money pit. This session ensures yours perform.

I don't guess on creator strategy. I have architected programs for global brands that drive measurable KPIs and build cultural credibility. Some notable clients and campaigns include:
🍔 McDonald’s: Executing the global Celebrity Meals strategy.
🎧 Spotify: Launching the RapCaviar podcast using TikTok talent.
👟 Nike: Building family creator programs for Nike and Kids Foot Locker.
🏈 NFL x Prime Video: Tapping tastemakers to build hype for the Thursday Night Football launch.
🥾 Timberland: Engaging gaming communities on Twitch and X.

Bring a creator profile, a shortlist, or a blank slate. On our call, we translate that playbook to your goals so we can:

🔒Lock the Strategy: Define the right creator role and content format (UGC, Affiliate, Series) for your ecosystem.
💪🏾Tighten the Brief: Sharpen hooks, deliverables, and CTAs so the content actually lands.
🚘Drive ROI: Move beyond paying for "vibes" to measurable awareness, community. growth, and conversion.

You leave with a one-page partnership blueprint and a creator brief outline you can use immediately. Book your call today.

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Member since December 2025