Paid Search
● Optimize Local PPC campaigns from insights obtained through automated bidding
platform.
● Strategize paid search campaigns to target relevant keywords and attract targeted
audience
● Create landing pages for local PPC campaigns and optimize them to help increase
conversion rates
● Write Ad Copy and A/B Split tested best performing headlines and landing pages
● Monitor client performance and ensure campaigns meet client cost per lead objectives
● Work with Client Service Coordinator department to provide insights and reporting to
customers
SEO
● Optimize Local SEO campaigns to increase online visibility in Google and Bing search
engine result pages.
● Utilize various SEO tools such as Ahrefs, Majestic SEO, Screaming Frog, Rank Ranger,
and Google Keyword Planner, to help create custom optimization
plans for onsite and offsite SEO tasks
● Conducted SEO Audits to identify issues to be resolved and aid in improving search
rankings
● Requested content creation targeting specific keywords to help websites with on-page
SEO and improve rankings for web pages
● Work with Client Service Coordinator department to provide insights and reporting to
customers
