Founder of Healthagy.com (content marketing meets patient recruitment). Also President of Protenium Clinical Research and Vice President of The Gregg Pearson Foundation (we raise money for cancer patients).
When we launched Healthagy in August 2012, our customer acquisition model was primarily based upon content marketing. It's not quite "If you write it, they will come." But there is a method to the madness in creating an audience that responds to your voice of expertise.
Learning the hard way with our new startup, Healthagy. I don't mind sharing a few success stories (along with a few mistakes we've made) if it helps in some way.