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Clarity

Vinish Garg

Chandigarh, India

A products consultant who works with growth oriented product teams on the intersection of product UX, narrative strategy, and content strategy so that they can make right investments in their design processes for sustainability and growth.

$1.67/min

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Entrepreneurship Product Design Sales Product Strategy UX Design pitching Storytelling Content Strategy Narrative

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Sales Narrative, Brand Narrative Strategy

Help product teams in their brand narrative strategy for sales, pitching, and to align the customer experience goals with the business ROI goals.

Product UX Design, UX Strategy, Sustainable Experience Design for CX Goals

Vinish works with product teams for the right balance in business success goals (brand experience), and customer success goals (customer experience). His core expertise is in sustainable UX design, content strategy, and to align the design with right customer experience goals

Answers 32
Reviews 0

Answers

Vinish Garg answered

What are the best tools to use for growing social media reach?

In addition to bufferapp and Huitsuite, just try https://en.mention.com/. This is real value for money to find targeted content and to grow our SM influence.

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Social Media Marketing

Social Media

Social Media Strategy

Vinish Garg answered

How can I find clients that pay $50-100/h for web/mobile development, while even with huge experience I always get $10-15/h?

The quote is derived from the 'efforts, time and value' matrix. Before you see what is the average quote in your country/region, see what value you are offering to your clients. If your service matches with a professional in the US, for quality, value and other such parameters, why the client would not pay you the same amount?

Now, the key is to explain the value that you bring to your client's vision, in layers. Make them understand how the quote of USD 15 per hour is different from USD 30 per hr and from USD 50 per hr. If the client wants the USD 40 per hour work for USD 15 per hour cost, he does not deserve you and you should not be working for such clients.

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Pricing Strategy

Pricing

Web development

Vinish Garg answered

What is the best technology for creating web based project?

It depends on so many factors, what kind of product you plan to develop, for what kind of audience, and what message you want to communication and what value your audience gets.
If you cannot share your business idea for privacy issues, you can share a couple of references that match your vision, so that the experts could suggest accurately.

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Web development

Technology

Website Development

Vinish Garg answered

Are you using Clarity Answers?

Yes, I do. When I have a question where I seek generic advice (welcome from many experts since the questions is more generic with no specific use case), I posted it on Clarity questions. When I find an expert whom I can trust for right and accurate directions, I can go for the call.

If you have specific questions that you can discuss with an expert (say over a coffee or a pizza), seek advise from a expert by calling. Else, post it in Clarity QA

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Clarity

Vinish Garg answered

When hiring a creative firm to work with our branding needs, what are some questions and deciding factors we should ask and evaluate?

Great answers by experts there.
1. How they communicate their own branding and story (for the services that they provide)
2. What kind of insights and experience they share (their blog, community publishing platforms, social)
3. Their core values and work culture (it reflects in their online presence, if not explicitly communicated)
4. What questions they ask you (asking right questions is extremely important; it tells a lot about their approach, work process, and their experience)
5. LinkedIn profiles and twitter accounts of their key team members (shows their social score though this is not a parameter to evaluate their skills; it helps you know them better)

Any more questions, setup a call for me and I can give you more details! :)

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Brand development

Branding & Identity

Corporate Branding

Vinish Garg answered

What is the best inexpensive way to create a privacy policy and terms and conditions for a website that has a social networking component to it?

You can get the basic skeleton content from some of the competitor websites. Then review that carefully for what makes sense for your business, and for your product. For example, if you offer login via LinkedIn or Twitter and your competitors do not offer that, add a specific section on 'using external party services for login and profile details'.

Nothing legal so far.

Next, get your attorney involved for a review, for consistency and clarity of message. Give the competitors' websites to your attorney too, to ensure that everything you 'pick' makes sense. Second opinion always helps. It also ensures that legal jurisdiction for various conditions is correctly mentioned.

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Legal Advice

Legal Writing

bootstrapping

Vinish Garg answered

What is the best way to recruit high profile people to speak at a conference?

I assume that you know basic details for target speakers such as what topics they have been speaking on, in what kind of conferences, and where they have been often travelling. Share your conference details for
(a) the kind of audience you expect
(b) the conference topics (multiple tracks if you have)
(c) the names of other confirmed speakers
(d) whatever program if finalized even if without the actual schedule
(e) the business and networking opportunities

Share the buzz and how the community is active and involved in your conference. This gives them a real behind-the-scenes picture your planning and vision of the conference.

Next, pick some of their tweets or blog posts (or their comments, notes) that talk about their related experience and skills, and write a note on how they can add real value to the conference.
Last, offer them some incentive to travel to your city, some travel points, a note on foods, culture or festivals. Most of the speakers who travel, love exploring the local places. Do not forget to talk about the hotel and basic facilities too.

Need more details? Setup a call and I can share more directions! :)

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Recruiting

Entrepreneurship

Sales

Vinish Garg answered

How can you start a blog and make it popular within a month?

This is in addition to the answers that I already see here. Plan for curating unique or fresh content. Think what exactly you are doing; there must be something unique about it, in the way you approach your work or execute your skills. Plan your posts around it to give users something they do not get so often!

If you are not doing something different; try to structure your posts differently! Weave a story, and use some engagement strategy. Audience is looking for value, yes, but anything new or fresh is a huge bonus.

Need more directions? Setup a call, and I can share more insights!

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Blogging

Corporate Blogging

Strategy Execution

Vinish Garg answered

Any strategies for building a creative portfolio without giving work away for free and thus risk losing product value in the eyes of the customer?

Well, it depends on your skills and what kind of portfolio your clients ask for. I can share some comments if you are a content strategist, UX engineer, or a technical communicator. You can prepare custom portfolio, such as content inventory or gap analysis, or a quick guide from whatever apps you use in routine.

For example:

(a) If you blog, prepare an ‘inventory’ of how you planned this blog, your branding process, and calendar (if any).

(b) If you manage any facebook or G+ brand page, prepare a quick guide to share how you post media, moderate the page, and see insights and analytics.

(c) You can prepare a story of how you plan and structure your resume (digital or paper), the conventions and styling, and the branding.

(d) Prepare a UX report for gap analysis and optimization scope, for any app you use (ToDo, Emails or for anything).

I always recommend NOT to use your portfolio from past employers. Create your own custom portfolio, and show the value.

Need more directions? I can discuss more on a call.

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Product Development

Portfolio Management

Creative Strategy

Vinish Garg answered

What would be best practice for creating a calendar for launching content...should best content be released first or space in lesser value content?

When you plan your calendar, plan for a ratio of 'value content' spread over a time period. For example, 4 value posts, 2 reference posts, and 1 book review in a month. It gives you the balance, variety, and the flexibility to adapt anything new that you may want to post along the way.

What you consider as your best value content today, may grow in next few weeks. It is true for other writers on board. So, plan for the right mix (ratio) in your calendar!

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Blogging

bootstrapping

Content Strategy

Vinish Garg answered

VCs: What are some pitch deck pet peeves?

Tyler Crowley's famous storytelling video should give you some really useful directions. I cannot find the video reference but a quick summary of what he says is available at: http://pollenizer.com/pitch-clinic-summary-tyler-crowley/

A few keywords from what Tyler says are: Personas. First 15 seconds to engage. 8 out of 10 rather than 2 million users. Mental movie to setup the context.

PS: I have not pitched for myself but I have helped companies prepare their most important slide deck!-

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Venture Funding

Funding

Startups

Reviews

Member since November 2013