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Clarity

Vijay Anand

India

Entrepreneur, with exposure to global markets - with hands on experience building and enabling startups for Scale out of India. Have a deep understanding of Telecom, Mobile, Internet and Web-based Businesses, Government regulations and growth hacking the Indian Market.

$3.33/min

3 Calls

39 Reviews

18 minutes
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Business Development Entrepreneurship Social Media Marketing Product Management Marketing Strategy Venture Capital Business in India Business Strategy New Business Development Mobile Devices

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Talk to Me if There Is an India Strategy.

With over 10 years of experience working with Startups, and in Building them, can guide and share insights on what some of the successful companies in India have done to ensure that their India strategy is thought through - from a cultural and strategic point of view.

Answers 7
Reviews 39

Answers

Vijay Anand answered

Where can I find top notch Lamp Stack engineers with the business know how and VC connections?

Top Notch technologists might not focus on the business / fundraising part of things. You might do better splitting this across two different people.

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Software Engineering

Venture Capital

Talent Acquisition

Vijay Anand answered

How is it that Google has a market cap of about $300 billion in just 15 years?

The promise of growth. And how crazy those dreams can be cast into people. Fundraising and valuations are a way of selling the future to people, today - but asking them to invest in tomorrow's value.

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Entrepreneurship

Growth

Strategy

Vijay Anand answered

Why do young entrepreneurs succeed?

Because not many of them know that certain things "can't be done". They dare, and are able to walk right through a concrete wall - and at times, circumstances have changed that the wall doesn't exist anymore, except on people's minds.

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Startups

Entrepreneurship

Vijay Anand answered

When should I incorporate? I want to begin a business providing live online teaching by certified teachers. I am in Quebec, Canada.

If you are still exploring the viability of this business, then Id suggest that you wait till the business generates its first cheque - or you will be hiring and need to do payroll. On the other hand, if you have the clarity of thought and action, and you are sure abt this opportunity, then there is no need to wait.

Either ways, keep all your receipts as most places allow for a certain amount of "pre-incorporation" expenses to be expensed. Talk to your accountant / auditor about it.

Wishing you the best!

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Incorporation

Business Development

Small Business

Vijay Anand answered

How to take care for content in envelope (call to action: put cd in computer, play the video)?

It is getting increasingly hard to find computers with CD drives, and the best case scenario is that the corporate boss is going to ask someone lower in the rung to watch it and the chances of that happening is very low.

Would suggest reading up on what is now termed as Inside sales, a strategy that thousands of SaaS startups are using to reach out to enterprise clients, without a feet on street team.

https://www.ringdna.com/blog/what-is-inside-sales

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Entrepreneurship

Customer Acquisition

Lead Generation

Vijay Anand answered

What % of your marketing should be brand marketing vs direct marketing?

If you are just starting off, the focus should be on sales. Its good to do the groundwork on the messaging and communication strategy, but until there is clarity on unit economics etc, I wouldn't focus on brand.

You build a brand early on by a simple act : deliver consistent value that your customers can rely on.

Around year 2 or 3, when the business model has straightened itself out and the unit economics is stable is when ill focus on doing the larger brand marketing.

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Brand Strategy

Marketing Strategy

Vijay Anand answered

What kind of monthly retainer should I charge for my DFY email marketing for e-commerce services, including setting up the automation and broadcasts?

The easiest pitch would be to have a base retainer (say 1000$ a month) and then % of revenue increase since the baseline.

It makes it easy for them and is far compelling cause you are now a revenue cost rather than a recurring sunk cost.

The typical ecomm transaction has 10-12% margins? And then CAC etc has to be amortized. So you'll either have to pitch fora tiny sliver of topline or a % of profits - as that also aligns outcomes where the consultant just doesnt run promotions giving away all the margins and think short term.

Given this math, id say 10K a month revenue seems a bit early. Might want to look at ecomm stores that are a bit further along the way, or use pre-recorded content on subscription to tackle this early market (as it potentially) can become your funnel.

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Email Marketing

New Business Development

Marketing Agency

Reviews

Vijay was very helpful and offered some great insights and suggested simple, doable solutions.

Rachel Wright Source: Clarity

Dynamic, entrepreneurial young leader.

Laura Parkin Source: LinkedIn

During each of the interactions that Vijay and I have had, he has impressed me with him passion for entrepreneurship and his determination to help build India's early-stage ecosystem. Both investors and entrepreneurs continue to leverage Proto as an invaluable resource.

Raj Chinai Source: LinkedIn

Vijay is a great networker and has done wonderful work for young entrepreneurs in the software industry in India.

Sucharita Shome Eashwar Source: LinkedIn

Vijay's enthusiasm and energy started Proto. But it's his ability to build a team and co-opt everyone else to his vision that's gotten Proto to where it is today.

If you've aligned your interests with Vijay's you can be sure that you're in for a hell of a ride - 'cos he's definitely going places!

Prasanna Krishnamoorthy Source: LinkedIn

This was long pending for Vijay, a person with all the will and determination to support and help in the growth of the Entrepreneurship spirit. The very concept of "Proto" is a very niche initiative of bringing the investor community closer to thousands of individuals and organizations with unique ideas of their own. Keep up with the good work Vijay & all the very best in all your future endeavours. - Rayan (Thinkways)

Rayan Castelino Source: LinkedIn

Over the last few years, Vijay has worked tirelessly to grow the early stage ecosystem in India. Given his passion and comittment levels, I'm confident that Proto.in will stand the test of time.

Rahul Khanna Source: LinkedIn

Vijay is a Live Wire. He knows how to energise an organization into action. Ive seen him take Proto.in from nowhere to make it a well known name in Indian/ Asian entrpreneurship circles.

George John Vettath Source: LinkedIn

Vijay comes across and a bright and motivated individual. It is a pleasure working with him.

Suvir Sujan Source: LinkedIn

Vijay is a spirited entrepreneur and a big force behind Proto. The event is growing and attaining more promising participation and is an effort worthy of recognition.

Sampathkumar Pudhukottai Source: LinkedIn

I have known Vijay over the last year. Vijay is a very enthusiastic person with a wide variety of interest - Technology, Startups, Branding, Venture funding. He is actively involved in Proto (www.proto.in) and is an avid blogger. He brings in a non-straight jacketed perspective to RTBI especially in the above areas of work.

He is also a fun guy with initiative- you could find him rounding up a team to fill pot holes on a rainy weekend.

Lakshmi Vaidyanathan Source: LinkedIn

Member since May 2014