I live at the intersection of culture, design, and technology.
I help brands and organizations identify trends, tell stories, and architect experiences rooted in understanding what connects with people and what makes things stick, grow, and popularize. As a Digital Strategist at JWT - Digitaria, I worked on the digital strategies for Rolex, Qualcomm, Invisible Children, and many other brands. Currently, I am an MBA student at MIT Sloan studying Entrepreneurship & Innovation and an Advisor at the MIT Trust Center for Entrepreneurship, working with brilliant startups to iterate on their products, define their launch strategy, and drive engagement.
Call me to talk about
Product Launch Strategy
Facebook, Twitter, PR, events, guerrilla marketing, community building - you name it. I have helped companies like Disney to startups develop marketing strategies to successfully launch their products.
User Acquisition & Community Building
I built a community of 10,000+ fans for a videogame launch on virtually no budget, helping the game Muramasa: The Demon Blade, win MSNBC No. 1 Wii Game of The Year by getting the community to vote. User acquisition methods I've worked on in the past: content development, launch events, marketing campaigns, giveaway & contests, building in viral hooks into product, email marketing, partner co-marketing campaigns, SEO, SEM, etc.
Branding & Marketing
From using data to social conversation analysis, I have worked with Disney, Activision, and many other organizations to define branding and marketing strategy based on consumer behaviors, competitive analysis, messaging / positioning strategy, and market research.
Product Development & User Experience Strategy
If you're designing a digital experience, I can share best practices in a web and mobile experience based on my research customer journeys, user pain points, design strategy, and testing methodologies.