Victoria Adams Creative Director at Excentric

20+ years’ experience creating and refining brand identities, visual information, and compelling design campaigns for organizations just like yours. Fluent in integrated marketing, graphic design, and outreach campaigns of all shapes and sizes. Available for general consulting on projects, assistance with project scoping, creative direction, and design execution.

Founder of Drawbackwards (we design software and brand experiences). Design Faculty at Arizona State University teaching Design Entrepreneurship. Ward has worked with hundreds of brands since 1995, including: Sony Computer Entertainment America, Intel, IBM, Motorola, American Express, One Degree Organic Foods, LifeNexus, Insomniac Games and the NBA Phoenix Suns. 
Ward's projects have appeared in The New York Times, Sports Illustrated, The Wall Street Journal, Entrepreneur Magazine, Tech Crunch, USA Today, TNT Sports, ESPN. Projects have garnered Addy, Prisma and Emmy awards.


If you are launching or re-launching your brand, I will ensure you follow the right processes based on my proven brand strategy framework, from a tight positioning to the perfect name and overall identity. I want to make sure you act, look, and feel like a brand from the get-go. If we collaborate, you won't fall into the usual startup branding mishaps as your offering meets its audience. I have written 3 best-sellers on the subject of branding for startups and have helped hundreds launch successfully while advising numerous Fortune 500s on their naming and branding efforts. More Background: Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria, and has been living in Los Angeles for over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post. All three of his books became international Amazon best-sellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers. He is also a sought-after speaker who enjoys traveling the world to hold keynotes and group workshops (albeit virtually during pandemics), where he shares his actionable brand advice in an engaging and direct way.