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Fashion

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Created 12 years ago in Product & Design / Identity
Fashion

I worked in fashion editorial at Vogue for 5 years, where I saw millions of pieces of the best clothes and accessories come and thousands of different designers who were going to make it or break it, depending on how they managed their time, resources and creativity.

Vogue is like an arena where everything from luxury to low-end comes in and competes for the attention of its readers. We would edit thousands of products out of the running all the time--- I learned how to quickly assess an item or collection, using an eye for the slightest details and nuance of design. I sat through bad pitches and critiqued fledgling designers to help them make their collections more commercially viable or more pitch-worthy editorially.

The most important thing that I picked up was the tempo of product design and visual trends. Because I'm well versed in the flow and currents of trends, I can often predict if a particular style or theme---(whether it's a larger cultural mood, type face in graphic design, or a specific detail on a shoe)---is going to be huge or not.

My last year at Vogue was spent in its art department where I worked with its design team and design director on the redesign of the magazine, which still held true to the Vogue brand. There I learned how cut throat consistency and clarity are the most important avenues to strong branding.

Later I worked with Moda Operandi helping them crystallize their brand to what it is now in the luxury market.

Related Topics

Luxury Lifestyle
Styling
Magazines
Fashion
Fashion Marketing
Art Direction
Product Design
Graphic Design
Luxury Goods
Luxury Brand Marketing
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