Product & Design, Identity

The ins and outs and do's and dont's of logo design. We work on identity creations daily and I teach courses on brand design. I offer time to review designs or to discuss your pain points.

I worked in fashion editorial at Vogue for 5 years, where I saw millions of pieces of the best clothes and accessories come and thousands of different designers who were going to make it or break it, depending on how they managed their time, resources and creativity. Vogue is like an arena where everything from luxury to low-end comes in and competes for the attention of its readers. We would edit thousands of products out of the running all the time--- I learned how to quickly assess an item or collection, using an eye for the slightest details and nuance of design. I sat through bad pitches and critiqued fledgling designers to help them make their collections more commercially viable or more pitch-worthy editorially. The most important thing that I picked up was the tempo of product design and visual trends. Because I'm well versed in the flow and currents of trends, I can often predict if a particular style or theme---(whether it's a larger cultural mood, type face in graphic design, or a specific detail on a shoe)---is going to be huge or not. My last year at Vogue was spent in its art department where I worked with its design team and design director on the redesign of the magazine, which still held true to the Vogue brand. There I learned how cut throat consistency and clarity are the most important avenues to strong branding. Later I worked with Moda Operandi helping them crystallize their brand to what it is now in the luxury market.

The platform to house your brand identity, including photos, logo, website, and copy.

Why compete when you don't have to? Find easy ways of differentiating your products to be literally unique in their marketplace, becoming the only choice. StevenKronick.com

Before and after logo designs that mark the brand identity. https://specialmoderndesign.com/before-and-after/

Executive Production for VIARTCO - Visual Artists Collective; working with US Media giants such as CBO, HBO, Discovery Channel, Nvidia and conducting projects for culture, tourism, the Viennese State Opera or the roman Vatican amongst many others.

In just a few years, Fluent in 3 Months' blog has reached ~1 million visitors per month. It has lead to an international best selling book, a series of courses with a prominent publisher, 2 TEDx talks, guest posts on huge blogs like zenhabits.net, fourhourworkweek, and having my content syndicated regularly on Business Insider. My brand is so huge that I get recognized in the street regularly by random readers, completely outside of conference environments! I would like to help you grow your blog or business in a similar fashion, by focusing on user engagement and how to have a very personal brand. My advice is more appropriate to people looking to start a movement than to businesses looking for pure logistical advice.

Whether for yourself or for your venture, branding is how you make an indelible first impression. By learning the core principles of visual branding, you can carefully craft the details of your public image, ensure that you are being seen the way you want to be seen, and the way you truly are.

I've launched 30+ digital and physical products. I'll help you brainstorm names, give you feedback on existing identity work done to date, test names with your target, and create executive summaries to help you report back to your team and make decisions and move upward.

Every company needs an amazing website to compliment the incredible services it offers. A place that houses a service and is in alignment with the brand and company's personality. Let's talk and together we will review your site anyhow it plays within your sales cycle to ensure that it's delivering the experience your audience wants and most importantly, making you money.

Understand the market you are entering and the competitive landscape. Identify consumer behavior, preferences, and market trends so you know how to react.

Branding is the fundamental aspect of reaching your audience in a visual and emotional level. It's the part that allows you to gain brand loyalty because they know who you are, what you look like and what they will soon identify themselves as. Branding is the first thing that should come with starting your start-up. You should know your position in the market, the reasoning for your brand name, a custom signature visual representation and how your brand will be applied in it's physical environment and surroundings.

As an Identity Design & Branding Consultant, I've helped build over 550 brands over the past 11+ years including Toyota, Chipotle, Lowe's, NVIDIA, Entrepreneur, DR Horton, USA Swimming, National Parkinson Foundation and American Cancer Society. Armed with initial research and insights about your brand, I will answer your identity design questions with clarity, and give strategic, personalized direction to set the foundation for the most meaningful and motivational elements of your brand identity. I will carefully align your conceptual, verbal and visual elements under a single common narrative, driving differentiation, consumer love and business growth. The aim is to drive mission awareness, creating a genuine emotional connection to give the foundation needed for delivering holistic brand experiences. I will work with you to increase equity through strategic branding remedies that will inspire people to believe in your brand. When it comes down to it, my priority is to bring your brand to life in ways that will pique curiosity, stir emotion and win the hearts and minds of your audience while fueling business success. Before we set up a call, please shoot over a message with an overview of your company/organization, including any potential talking points and initial questions. Setting this "base" for our convo will save time on the call so we can get right to it. I look forward to hearing from you!

With my background in Mechanical Engineering & Art at Dartmouth, Industrial Design at Parsons School of Design, helping to create and develop numerous products for a range of markets, and years of experience at a design research firm covering projects in 5 countries I will consult, brainstorm & strategize with you on an approach to conducting exploratory qualitative/ethnographic research to develop your product/services's design strategy. This includes helping to design your research methodology, criteria, interview discussion guides, and implementation

I have more than 19 years of experience in all aspects of plastics manufacturing.

Great businesses have Great products solve great BIG problems and your narrative and solutions must match the needs and pain of the market.