Jody Shapiro leads Product Management for Google Analytics Premium. In this role, he's responsible for business and product strategy for Google Analytics Premium, including e-commerce, Video, Social, and Real-Time. Prior to Google Analytics, Jody led Product Management on Google TV Ads, responsible for innovative audience-based advertising, behavioral targeting, and attribution products on the largest television ad network.
Prior to joining Google, Jody was a part of the founding team at TiVo Greater China and has held a number of leadership roles at digital media technology companies, including Silicon Graphics, PictureTel, and multiple startups.
Jody holds a Bachelors in Computer Engineering from the University of Massachusetts, a Master's in Computer Science from Cornell University, and an MBA from the Wharton School of Business at the University of Pennsylvania with triple majors in Strategic Management, Marketing, and Entrepreneurial Management.