As a former Retail Buyer for Target Corporation and CPG marketer for Neutrogena, Vanessa is now a sales strategy advisor for brands seeking to grow their retail distribution. She helps product companies in food, beverage, beauty and personal care strengthen their appeal to major retail buyers and retailers nationwide through her advisory firm, Retail Path. Retail Path provides sales strategy advisory and retail pitch development services. Vanessa's background includes new product development, brand strategy, marketing, and building startups. She has a passion for building mission-driven companies.
She has an MBA from Georgetown University and a B.A.from University of Southern California (Fight on!)
Her businesses have opened doors for emerging brands in stores like Target, Walmart, Walgreens, Bed Bath & Beyond, Babies R Us and many other retailers. Client list includes The Honest Company, ABC’s Shark Tank entrepreneurs, health and wellness brands embraced by millennial families and many other products now available in national retail giants.
Vanessa is a speaker for Dove's Mom 2.0 Summit, Tory Johnson’s Spark & Hustle and Savor The Success. She is a regular contributor to the blog, Both Sides of the Retail Table, and has been interviewed as a retail buying expert on MSNBC’s Your Business with JJ Ramberg. She has also been featured in Inc. Magazine, Entrepreneur Magazine, Wall Street Journal’s MarketWatch and Tamara Monosoff’s The Mom Inventor’s Handbook (Second Edition).